American Golf unveils brand new £500k flagship store

American Golf New Store

Top golf retailer American Golf has announced the opening of its flagship store at World of Golf, New Malden, following an investment of over £500,000.

Billed as the ‘future of golf retail’, the state-of-the-art facility will employ up to 20 people and features a wide variety of the latest club fitting and swing analysis technology. 

“The first customers to the store have described the experience like an upmarket West End shopping experience, and that’s exactly the feel we were aiming for when we designed the store,” said Iember Gordon, retail marketing manager at American Golf.

• Tom Cruise lands at top UK golf course

• Rahm moves to world No.1 with Memorial win

Bomb disposal unit called to iconic UK golf course

“We’ve combined open spaces for browsing our widest range of men’s and ladies’ apparel and footwear with the latest golf clubs and equipment from the biggest manufacturers in the game. Add in our two dedicated fitting bays that are filled with the latest technology and the New Malden store really does have something for every golfer.”

To match the shopping experience at the new store, American Golf has invested heavily in technology to ensure that the region’s golfers are getting the best possible clubs for their game. Two dedicated custom fitting bays are equipped with Foresight GCQuad launch monitor technology and linked up to a simulator screen for an immersive club fitting experience.

SAM Putt Lab technology ensures that golfers can get the perfect putter for their game and, to complete the shopping experience, in-store kiosks allow customers to browse the whole American Golf range. 

• WATCH - Mickelson putts from the fairway

• Ernie disagrees with Jack on distance debate

“I’m very proud to be heading up the team responsible for delivering on this huge investment,” said Paul Newman, store manager at American Golf New Malden. 

“We started with a staff of 16 working in the store, including several PGA professionals, and have had to add four more positions. The combination of this unique golf retail experience and the fantastic facilities at World of Golf is a big draw for the area and I’m delighted to be part of such a positive story for the golf industry.” 

For more information, click here. 

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
TITLEIST TOUR SPEED – Better than the Pro V1???
Titleist
play button
THE SIMPLE WAY TO HIT A LOB SHOT | GOLF EXPLAINED
Golf Lessons
play button
TaylorMade MG2 TW Grind Wedges – Tiger Woods’ secret short game weapon
TaylorMade
play button
A simple drill for perfect timing | IMG Academy
Golf Lessons
See all videos right arrow

Golf News

Tour reverses decision to let fans attend Scottish Open
"There's no way it could have happened" - Padraig Harrington has no regrets over Ryder Cup postponement
Scottish Golf issues new guidance to clubs after lockdown changes
Pro apologises for "unprofessional behaviour" at US Open
Golf is "more dangerous" than rugby, according to new study

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
Denis Pugh’s advice for big hitters
Watch
play button
Take the club away on the correct path
Watch
play button
How to hold your finish like a tour pro
Callaway
play button
Increasing your shoulder turn
Callaway
See all videos right arrow