BBC wins PGA Championship rights

Pgachampionship

BBC has fended off the likes of BT Sport and Twitter to win the rights to next month’s PGA Championship.

Last week, it was revealed by the Guardian that Sky Sports had lost the rights to the final major of the year, which came just days after the broadcasting giant announced its own channel dedicated to golf.

“We had a good partnership with Sky but the 2017 US PGA Championship will not be on Sky,” the PGA of America’s chief commercial officer, Jeff Price, told the Guardian.

“It was a multi-year deal that was up. Ultimately one of the key things for us is scale of distribution and obviously with all the new platforms that consumers are engaging with, we want to make sure we reach all of them.”

Jimmy Walker

That, therefore, made the BBC the perfect fit for the PGA of America, who were impressed by scale of the broadcaster’s website and social media and of course, given the fact that it is free-to-air.

According to the Telegraph, this will not be a one-off either, but a multi-year deal, with the PGA of America taking the financial hit to ensure it will be the most watched of any of the four majors.

However, it does clash with the World Athletics Championships in London, meaning golf will be on the red button until the conclusion of the athletics at 10.30pm.

Let us know your thoughts on live golf’s return to the BBC in the ‘Comments’ section below.

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
IS IT TIME TO ORDER NEW WEDGES? - TaylorMade MG3 review
TaylorMade
play button
THE SIMPLE WAY TO FLUSH YOUR IRONS | with Ewen Ferguson
Ewen Ferguson
play button
DO THE TAYLORMADE P790 IRONS LIVE UP TO THE HYPE?
TaylorMade
play button
I TAKE ON THE BEST AMATEUR GOLFER IN SCOTLAND
angus carrick
See all videos right arrow

Golf News

Twitter account linked to Patrick Reed makes "smear" claim
PGA Tour fails to fill field for this week's tournament
Man's body recovered from golf course lake
Pro battling Stage IV cancer to play on PGA Tour this week
THE BUNKERED GOLF PODCAST

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
The keys to a good rhythm
Watch
play button
Transitioning your weight
Watch
play button
Keeping your height throughout the swing
Watch
play button
How to stop topping the ball
Watch
See all videos right arrow