• Sky customers can get 'pre-sale' tickets from 10am on Friday
• Poulter: "This is a brilliant idea" ... "Will be a tremendous event"
Fancy watching some golf for FREE? Well, new and existing fans have the chance to do just that this October when the British Masters supported by Sky Sports takes place at Woburn Golf Club.
To celebrate the return of the event to the European Tour, more than 15,000 tickets offering free admission will be available for the opening round as part of ‘Sky Sports Thursday’, one of a range of initiatives confirmed by the broadcasting giant and the European Tour.
From 10am tomorrow (Friday, April 24), Sky customers will be able to take advantage of an exclusive 48-hour ‘pre-sale’, giving them first option on the free ticket offer for round one of the British Masters supported by Sky Sports, which takes place on Thursday, October 8. Tickets are limited to a maximum of two per person.
As part of this 48-hour pre-sale, Sky customers will also be able to purchase tickets at a discounted advance rate for the remaining rounds, with tickets on sale here.
"I’m sure the British Masters is going to be a tremendous event" - Ian Poulter
The remaining free tickets for ‘Sky Sports Thursday’ will then be made available to non-Sky customers from 10am on Sunday, when tickets for the remaining rounds will also go on general release jointly via the European Tour and Sky.
Ian Poulter, the 12-time European Tour winner and tournament host, said: “This is a brilliant idea and just proves how keen Sky Sports and the European Tour are in attempting to do something different with the British Masters.
“I’m sure the British Masters is going to be a tremendous event and the fact that the first day’s play will be free means as many as possible can come down and cheer us on.”
Barney Francis, managing director of Sky Sports, added: “We’ve promised to do something different with the British Masters so we’re delighted to partner with the European Tour and announce ‘Sky Sports Thursday’ and free entry for everyone.
“As well as entertaining existing golf fans, we’re really keen to play our part in helping attract a new audience and we hope a day of free golf will help do just that.”
The British Masters supported by Sky Sports is back on the European Tour international schedule for the first time in seven years and it will be the 17th time Woburn GC has hosted the tournament.
Previous winners of the British Masters include major champions Greg Norman (1981), Lee Trevino (1985), Seve Ballesteros (1986 and 1991), Sandy Lyle (1988), Sir Nick Faldo (1989), Ian Woosnam (1994) and Justin Rose, who famously saw off Poulter to win the title back in 2002 (pictured above).
One-day tickets for Friday to Sunday cost £20 (£10 concessions) before May 31 or £25 (£15 concessions) before October 4, with a full gate price of £30.
Adult season tickets cost £50 (£25 concessions) before May 31, or £65 (£35 concessions) before October 4, with a full gate price of £75.
British Masters :: Free tickets!
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