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US Open champion Bryson DeChambeau has announced that he is set to open a new experience that will target ‘growing’ the golf community.

The 30-year-old Crushers GC captain is part of the investment group launching UnderPar Life, which will open its first location in Fort Worth, Texas.

The venue, through a 99-year lease on Hawks Creek Golf Course, will be two-stories tall and cover 16,000 square feet.

With 42 hitting bays, the 500-yard driving range is expected to open within 12 to 18 months of the start of 2024.

After winning the 2023 LIV Golf Team Championship, DeChambeau’s latest project is aimed at making golf more accessible.

Bryson DeChambeau

He said: “Expense is a barrier to most things in life. It is an unusually high barrier to experience the joy of golf.

“Our initiatives are geared toward making golf more affordable, approachable, and enjoyable for everyone.

“Our approach, partnering with municipally owned golf courses, removes significant financial obstacles and allows us to grow the community of golfers.”

Set to rival the incredibly popular TopGolf, UnderPar Life will include a ‘Tour-level’ short game area, an instructional academy and a fitness centre.

Each hitting bay will be fully equipped with a Trackman unit, while DeChambeau is reportedly working on getting a manufacturer on board to supply course-quality clubs.

It has hospitality covered too, though, with three bars and a food menu constructed and led by local celebrity chef Christian Lehrmann.

Bryson DeChambeau

Co-founder David Deering has underlined the brand’s clear competition, as he said: “We believe that our total addressable market is much larger than Topgolf.

“Topgolf’s business model doesn’t support the appeal to the avid golfer.

“We’re targeting the low handicappers with our world-class practice facility while also stealing market share from Topgolf with our golf gamification and our celebrity chef-led food and beverage offerings.”

DeChambeau will become the next professional golfer to step into the world of golf experience economy.

The American will follow in the footsteps of Tiger Woods, who is set to open his second T-Squared Social sports bar in St Andrews next year.

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John Turnbull A graduate of the University of Stirling, John joined the bunkered team in 2023 as a Content Producer, with a responsibility for covering all breaking news, tour news, grassroots content and much more besides. A keen golfer, he plays the majority of his golf at Falkirk Golf Club. Top of his 'bucket list' is a round of Pebble Beach... ideally in the company of Gareth Bale.

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