• The company will be the 'Official Rangefinder of the LET'
• Agreement follows link up with EuroPro Tour earlier in 2015
BUSHNELL | LADIES EUROPEAN TOUR
Bushnell has announced the continuation of its partnership with the Ladies European Tour (LET) as the ‘Official Rangefinder of the LET’ for 2015.
This agreement continues to underline Bushnell’s commitment to providing the highest performing products for golfers at every level of the game, while also confirming the brand’s reputation as the rangefinder of choice for the game’s elite players.
As the official supplier to the LET, Bushnell – the No.1 laser rangefinder on worldwide professional tours – will provide the leading players from the women’s game with access to the latest products within its market leading range, including the new Tour X laser rangefinder.
"The LET is delighted to be associated with the leading brand" - Ivan Khodabakhsh
This association mirrors the overwhelming trust in Bushnell products that is seen every week across men’s professional tours. This is particularly evident on the PGA Tour, which recently saw 99% of players and 94% of caddies rely upon the industry leading technology of Bushnell laser rangefinders at the Players Championship, including the eventual winner and Bushnell Golf ambassador Rickie Fowler.
The LET has moved from strength to strength in recent years, holding 22 tournaments across four continents, with fields comprised of 325 tour members of over 40 different nationalities.
Ivan Khodabakhsh, chief executive officer of the LET, said: “The Ladies European Tour staff and players will benefit greatly from using Bushnell Laser Rangefinders: the most complete line of distance measuring equipment in the world.
“They will provide a valuable practice aid for the players as well as being used by tournament directors and rules officials during their golf course set-up. The LET is delighted to be associated with the leading brand.”
In return for supplying the LET with product, Bushnell will look to maximise opportunities throughout the season in which they can educate tour players and the golfing public in the benefits of Bushnell products; from the versatile GPS range, including the new NEO Ghost, to the market leading line of laser rangefinders, led by the Tour X.
Bushnell’s sales and marketing director EMEA, Ghislain Mautin, said: “Following the success of our last partnership, Bushnell is thrilled to continue supporting the Ladies European Tour and help the leading female golf professionals in their game and tournament preparations.”
The agreement follows Bushnell’s partnership with the EuroPro Tour announced earlier this year.
Bushnell :: More information
For more information on the Bushnell family of rangefinders visit www.bushnellgolf.eu or follow @BushnellGolf on Twitter.