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Open week tends to bring the best out in content creators.

A perfect example of that is this immense Callaway Golf animation on social media.

Made by an account called Golf Animated, it features tons of cool nods to both the equipment giants and this week’s championship at Royal Liverpool.

Callaway liked it so much they shared it to their own channels.

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“Liverpool’s rich heritage of music and sport is what makes the city so special,” they wrote, “and our guys are ready to bring that vibrancy and energy to Hoylake this week.”

There are 35 Callaway staffers competing at The Open. That’s almost a quarter of the entire field.

Masters champion Jon Rahm headlines an all-star cast that also includes Xander Schauffele, Sam Burns and Min Woo Lee.

See how many of their players you can spot in the animation below…

About that Callaway Staff Bag

Callaway staffers in the field this week are using a special, limited edition bag that has all the fun Easter eggs we’ve come to expect from them.

The guitars and mop-top hairdos with skinny ties on the outside are a homage to the “dawn of the dramatic emergence of popular music and the British Invasion of sound” that Liverpool led in the 1960s.

The famous oxidised copper birds that sit prominently on the Liverpool skyline are represented in the crest found on both the headcovers and ball pocket, whilst the bags’ pocket linings feature a pattern of golden pineapples, representative of two posts with the icons near the host’s putting green.

These date back to the winner’s enclosure of the ground’s former life as a horse-racing track, symbolising “prestige and luxury for the race winner”.

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