Callaway puts real golfers on Sky Sports

2014 03 Callaway Group

Eight lucky golfers will be joining #TeamCallaway this week on Sky Sports where their swings will be featured as part of the golf sponsorship idents brought to you by Callaway and its famous Big Bertha driver. 

In a first for Callaway and Sky Sports, the five-second idents - being aired in the run up to the US Masters - will feature real Callaway fans using the new Big Bertha and Big Bertha Alpha drivers.

All eight of those featured took part in a social media campaign that was launched to support the Sky Sports golf sponsorship. They are:

• Andrew Picken, Horsley Lodge Golf Club

• Chris Swanson, Forrester Park Golf Club

• Ian Murgatroyd, Aylesbury Park Golf Club

• Jason Ward, Wrotham Heath Golf Club

• Matthew West, Thetford Golf Club

• Neal Gladwin, Rotherham Golf Club

• Shaun Cook, South Winchester Golf Club

• Luca Musacchio, Epsom Golf Club

In addition to the eight lucky amateurs, the new idents will also feature 12 Callaway Staff Ambassadors, and PGA professionals who are long-term supporters of the brand and located throughout the UK.

Since February 6, 2013, more than 1,500 idents featuring the brand's staff professionals have been aired on Sky Sports. However, beginning today, these new idents -showing the footage captured at Wentworth Golf Club - will be added to the rotation for the final few weeks of the campaign.

Neil Howie, President and Managing Director of Callaway EMEA, said: “Our golf sponsorship on Sky Sports has created a real buzz in the industry, as well as for the new Big Bertha driver.

“The campaign also recognises the global importance and influence of social media channels and allows our own consumers to become the stars alongside their staff professional heroes. It’s a world first for Callaway and an exciting way to showcase that the Big Berthas are for all levels of golfers, not just our tour professionals”.

Callaway: Find out more

Keep up-to-date with all the latest news from Callaway on Twitter: @CallawayGolf

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