Brian Mair: a great start in the job

2014 05 Brian Mair

As any journalist will tell you, it's much easier to report on the news when the people behind the headlines have a willingness to communicate with you.


That sounds obvious but, believe me, there are plenty people out there sitting on great stories that will never see the light of day because they choose not to share said tales with anyone. That, of course, can be for any number of reasons. Laziness, suspicion of the press, or just underestimating the newsworthiness of their items are the three most common reasons. There are countless more and each and every one leaves us writers frustrated.

That's why I think Brian Mair, the secretary of the PGA in Scotland deserves a great deal of credit.

Embarking on his first full season in the post, Mair has already demonstrated a willingness to work with the press. He sees us guys for what we are (a means through which to communicate) as opposed to what other people would have you believe we are (phone-tapping sensationalists bereft of a conscience).

Already this year, I've been to at least four press conferences called by Mair to unveil new sponsors, partners, and tournaments of the organisation he oversees. For those interested, that's around three more than I'd been invited to in the average year by his predecessors.
If only more people were like him, Scottish golf might be in a far better position

He is generating news and, more to the point, sharing that news with the people who can communicate it to wider audiences. In return, he's providing additional value and awareness for new commercial partners and, in turn, his organisation.

It's a simple trick but one that many other key individuals within key organisations get badly wrong. To give you an example, I've been writing for bunkered for over ten years. In that time, there is one key organisation within Scottish golf (which will remain nameless) that I've received less than five emails from. That's around one every two years. Hence, it doesn't get any coverage and, to my mind, shouldn't be even slightly surprised that it struggles to attract investment.

Mair, though, has recognised an opportunity for the PGA in Scotland to do more, be more, and achieve more.

He's combining that business savvy approach with a genuine passion for what he does, which should, with any luck, result in a more stable, more robust, and more exciting future for his organisation.

If only more people were like him, Scottish golf might be in a far better position. If nothing else, our jobs would be much, much easier to do.

Do you agree with Brian Mair's open approach to the media?


comment below

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
FOUR GOLF LESSONS WITH STEVE JOHNSTON – BIG CHANGES! (Epic Mission EP 7)
Epic Mission
play button
A ROUND WITH MARC WARREN (Epic Mission EP 6)
Epic Mission
play button
Motocaddy S1 & Pro-Series REVIEW & GIVEAWAY
Motocaddy
play button
MASTER YOUR SHORT GAME (Epic Mission EP 5)
Epic Mission
See all videos right arrow

Golf News

EXCLUSIVE Members to discuss CLOSING historic Scots club this weekend
MORE bad news for prominent Scottish club
European Tour creates unique history at Turkish Airlines Open
Sensational Syme seals European Tour return
Oh Eddie! Englishman DQ'd in Turkey for crazy reason

Other Top Stories

Tiger Woods puts new irons in the bag
New Fife golf course gets go ahead
REVIEW - Adare Manor, Ireland's rejuvenated masterpiece
Win a spot in the ASI Scottish Open Pro-Am with Hilton
Padraig Harrington targets 2020 Ryder Cup captaincy

Quick Fault 'n' Fixes See all videos right arrow

play button
Swing with more arm speed
Callaway
play button
How to stop topping the ball
Watch
play button
Increase the speed of your hands for more distance
Watch
play button
How to get your takeaway on plane
Watch
See all videos right arrow