A new initiative aimed at attracting more golf tourists to Dumfries and Galloway has been launched by the region’s golf partnership.
The group, which includes all of the region’s golf courses under the South of Scotland Golfer’s Association, Dumfries and Galloway Council, the Scottish Golf union, VisitScotland and a number of accommodation providers and visitor attractions, has been successful in securing £50,000 of funding through a variety of sources to market Dumfries and Galloway’s golf product and related businesses to increase tourist and visitor numbers.
“2014 will be a phenomenal year for golf in Scotland. We are fortunate in Dumfries and Galloway to be able to offer an excellent and varied range of golfing related visitor experiences" - Paula McDonald, VisitScotland regional director
The private sector, Dumfries and Galloway Council’s Legacy 2014 plan, South of Scotland Business Competitiveness Project and the VisitScotland Growth fund have all contributed to the funding total which will start this month, kicking into gear a year-long programme of activity including; development of the current VisitScotland Dumfries and Galloway golf website.
Online sale of the region’s golf pass will be integrated with the website, as well as the commission of new photography and copywriting for all Dumfries and Galloway golf courses, and marketing and PR activity both in the press and online.
Exciting opportunity for Dumfries
Donald Macdonald of Dumfries and County Golf Club said: “The partnership is an exciting opportunity to develop sustainable collaboration not only among golf clubs, but also with accommodation providers and tourist attractions across Dumfries and Galloway.”
Paula McDonald, VisitScotland regional director, said: “We are delighted to support the Dumfries and Galloway Golf Partnership; the project is a hugely significant development for the region, representing an outstanding opportunity to ensure that full advantage is taken of the economic growth opportunities offered by the increased profile golf is being given this year.
“2014 will be a phenomenal year for golf in Scotland, with the Ryder Cup heightening the international focus on the country’s already famous and strong links with the sport. We are fortunate in Dumfries and Galloway to be able to offer an excellent and varied range of golfing related visitor experiences, and we congratulate Dumfries and Galloway Council on its foresight in developing the partnership to ensure that the maximum tourist benefits are realised.”