Former Premier League chief joins LIV Golf

A former President of a Premier League football club has been announced as a new LIV Golf signing.

Veteran sports industry executive Chris Heck, who spent two years at English giants Aston Villa, has been appointed the circuit’s newly created President of Business Operations.

Reporting to CEO Scott O’Neil, Heck will be responsible for global business operations after delivering more than 30 years of proven commercial success.

Prior to his stint at Villa, he was President of NBA franchise Philadelphia 76ers, and MLS outfit New York Red Bulls.

“Chris Heck brings a commercial mindset, the proven ability to attract, retain and develop talented executives, and a consistent and proven track record of driving exponential growth to the businesses he leads,” said O’Neil.

“These qualities and his approach will continue to move us closer to the extraordinary vision of His Excellency Yasir Al-Rumayyan.

“Chris’ passion to elevate brands, engage corporate partners, deliver authentic fan and brand engagement with global impact, and a drive towards innovation will ensure we continue on a strong growth trajectory for our league and teams.”

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Heck added: “I am deeply honoured to join LIV Golf during this important moment for the league, and to support a global leader in golf devoted to expanding the game’s reach to new communities across the world through the leadership of His Excellency Yasir Al-Rumayyan.

“LIV Golf represents a once-in-a-lifetime opportunity to redefine the global golf landscape with dynamic athletes, immersive events, and a commitment to growth, accessibility, and innovation.”

During his tenure with the former European Cup winners, Heck reported to Aston Villa Ownership, Nassef Sawiris, Wes Edens, and Atairos.

The American more than doubled commercial revenue, contributing to a significant surge in the club’s valuation by nearly 20% in the last two years.

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Since graduating from Villanova University, Heck has also held senior positions with the NFL’s Philadelphia Eagles, NBA’s Miami Heat, and Villanova Sports Properties.

He will begin working with the Saudi-backed LIV Golf league on June 16, 2025.

Of his departure, Aston Villa chairman Nassef Sawiris said: “We would like to thank Chris for his vision and leadership over the last two years.

“Through strategic partnerships, sponsorships, refurbished hospitality spaces and much more, he has helped establish AVFC as a world-class operation and commercial success. We wish him all the best in all his future endeavours.”

John Turnbull A graduate of the University of Stirling, John joined the bunkered team in 2023 as a Content Producer, with a responsibility for covering all breaking news, tour news, grassroots content and much more besides. A keen golfer, he plays the majority of his golf at Falkirk Tryst Golf Club. Top of his 'bucket list' is a round of Pebble Beach... ideally in the company of Gareth Bale.