Galvin Green appoint adidas man Pearse

2015 09 Greg
GALVIN GREEN

Galvin Green have appointed former adidas group senior golf marketing executive Greg Pearse as their new managing director.

The 37-year-old, who held his previous role for 14 years, has taken over the UK & Ireland role at the Weybridge HQ and showroom from Mike Johnson-Hill, who has now become the non-executive chairman of the UK limited company.

“It’s a very exciting business to join as we’ve come a long way in a relatively short period of time and there are big plans across the globe,” said Greg, a 12-handicap golfer who began playing as a junior at Wells GC in Somerset. “There are lots of opportunities for us in the coming years and with the market shifting to more innovative and technical fabrics, I see ourselves and the apparel market in total growing.

"Sell out and service is everything and we’re determined to excel on both" - Greg Pearse

“Market research shows that our inventory percentage levels at retail are generally much lower than our sales - which highlights how well we are turning stock for our valued customers. Sell out and service is everything and we’re determined to excel on both whilst ensuring we maintain our premium and aspirational brand status.”

Speaking about Greg’s appointment, Galvin Green CEO/managing director Christian Nilsson said: “Greg has all the qualities that we were looking for in this very important position overseeing our biggest market. We believe he will make a big impression on our business and help move the brand even further forward.”

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Ryder Cup

Galvin Green currently dominates the outerwear sector in Europe’s largest golf market and is also one of the leading apparel brands thanks to its multi-layer concept. This was shown last week when the company was revealed as the Official Supplier of outerwear to Europe’s Ryder Cup teams in 2016 and 2018, with Greg adamant that will see a boost in sales.

“This represents a huge opportunity to showcase our product innovation and brand validation,” he said. “Having the best players in Europe performing in Galvin Green is great for our brand and our customers. It’s a great premium message to help them drive even stronger conversion in their stores.”

Details of the current Galvin Green range can be found at www.galvingreen.com.

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