Galvin Green appoint adidas man Pearse

2015 09 Greg
GALVIN GREEN

Galvin Green have appointed former adidas group senior golf marketing executive Greg Pearse as their new managing director.

The 37-year-old, who held his previous role for 14 years, has taken over the UK & Ireland role at the Weybridge HQ and showroom from Mike Johnson-Hill, who has now become the non-executive chairman of the UK limited company.

“It’s a very exciting business to join as we’ve come a long way in a relatively short period of time and there are big plans across the globe,” said Greg, a 12-handicap golfer who began playing as a junior at Wells GC in Somerset. “There are lots of opportunities for us in the coming years and with the market shifting to more innovative and technical fabrics, I see ourselves and the apparel market in total growing.

"Sell out and service is everything and we’re determined to excel on both" - Greg Pearse

“Market research shows that our inventory percentage levels at retail are generally much lower than our sales - which highlights how well we are turning stock for our valued customers. Sell out and service is everything and we’re determined to excel on both whilst ensuring we maintain our premium and aspirational brand status.”

Speaking about Greg’s appointment, Galvin Green CEO/managing director Christian Nilsson said: “Greg has all the qualities that we were looking for in this very important position overseeing our biggest market. We believe he will make a big impression on our business and help move the brand even further forward.”

CONTINUES BELOW...

Ryder Cup

Galvin Green currently dominates the outerwear sector in Europe’s largest golf market and is also one of the leading apparel brands thanks to its multi-layer concept. This was shown last week when the company was revealed as the Official Supplier of outerwear to Europe’s Ryder Cup teams in 2016 and 2018, with Greg adamant that will see a boost in sales.

“This represents a huge opportunity to showcase our product innovation and brand validation,” he said. “Having the best players in Europe performing in Galvin Green is great for our brand and our customers. It’s a great premium message to help them drive even stronger conversion in their stores.”

Details of the current Galvin Green range can be found at www.galvingreen.com.

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
2022 Driver Test | Which one is going in my bag?
Drivers
play button
The most powerful PING irons ever? | PING i525 review
Ping
play button
I'll be using the Vokey SM9 wedges... and you should too
Titleist
play button
The driver that has it all? | COBRA LTDx drivers REVIEWED!
Cobra
See all videos right arrow

Golf News

Bryson DeChambeau OUT of PGA Championship
EXCLUSIVE "It suits our game": Russell Knox claims US PGA favours Scots
6 records which could fall at the PGA Championship
Dustin Johnson “excited” for LIV Series
Jordan Spieth reveals what he’d give to complete career grand slam

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
A lesson for cack-handed golfers
Watch
play button
Get your alignment correct for more consistency
Watch
play button
Keep working on the right things
Watch
play button
Denis Pugh’s tips for swinging on plane
Watch
See all videos right arrow