Galvin Green launches new website

Leading golf apparel brand unveils new online home, packed with features

Galvin Green, the market leader in high-performance golf wear, has launched a brand new website design for 2012 that incorporates original features such as colour-coordinated multi-layer graphics, product videos and a golfers’ guide on how best to dress for varying weather conditions.

Launched in conjunction with the 2012 Spring/Summer Collection, the colourful website – www.galvingreen.com – showcases both men’s and ladies’ ranges, while also giving golfers the option of viewing all garments that fall within one material type or particular colour. A specialised ‘Multi-Layer Concept’ section uses product imagery and diagrams to break the award-winning garments into three distinct categories: ‘outer layer’ (GORE-TEX® garments), ‘thermal regulation’ (warm / cool garments) and ‘dry comfort’ (baselayers).

The Multi-Layer Concept, pioneered by Galvin Green to effectively control body temperatures with different layers of compatible ‘breathable’ clothing, features prominently in the new site design with Tour Pros such as Peter Hanson and Jamie Donaldson explaining its benefits. The Swedish-based brand has also introduced a new ‘Dress for the weather’ feature that recommends layering options to cope in ‘cold & rainy’, ‘cold & windy’, ‘warm & sunny’ and ‘warm & rainy’ conditions.

“The new website has been designed with the consumer in mind,” said Galvin Green CEO Christian Nilsson. “New colours, graphics and videos not only help to highlight the importance of multi-layer clothing, but they also coordinate with our new advertising campaign for 2012.”

A new ‘Award-winning features’ section takes visitors to a slideshow of the brand’s ground-breaking innovations such as GORE-TEX stretch fabric, drawstring collars and waists, rubber tabs to keep out water and chest tabs to adjust jacket width. Golfers are also able to read reviews and test results from some of the sport’s leading magazines.

Recently announced as the market-leader for golf rain wear in the UK and Ireland with a 30% share and chosen as the ‘brand of choice’ across all apparel categories amongst 1,300 golfers, Galvin Green now has more than 700 stockists in Britain, each of whom can be located on www.galvingreen.com.

Bryce Ritchie is the Editor of bunkered and, in addition to leading on content and strategy, oversees all aspects of the brand. The first full-time journalist employed by bunkered, he joined the company in 2001 and has been editor since 2009. A member of Balfron Golfing Society, he currently plays off nine and once got a lesson from Justin Thomas’ dad.

Editor of bunkered