Golf Pride unveil groundbreaking Align grip

Golf Pride1
Golf Pride has introduced a groundbreaking new grip technology that delivers a new level of consistency unlike anything seen before.

For the first time ever, new Align Technology features a raised ridge that extends down the back of the grip for consistent hand placement, allowing the golfer to feel the alignment.

This means that golfers can now lock their hands in the exact same grip position for every shot they face, ensuring a greater likelihood of squaring the clubface at impact every time.

Golf Pride2

The new technology is featured in the MCC family in both the traditional MCC taper profile and MCC Plus4’s larger lower hand profile.

Align Technology also features a unique micro-diamond texture and 50% firmer material compared to the surrounding grip area to increase its feel.

The flex channel separates the Align Technology ridge from the grip body to maximise elevation lift and lock the grip into fingers, while conforming to the rules of golf.

Golf Pride3

What they said

“80% of Tour players trust their games to Golf Pride, which allows us to conduct extensive professional and consumer testing to create an innovation that delivers consistent results,” said Jonathan Neal, Golf Pride’s global marketing manager.

“A repeatable grip is critical for a lot of the best players in the world, with one in every three PGA Tour players currently using a grip with a reminder rib.

“However, they wanted it to be more pronounced, which led us to develop Align Technology.”

Golf Pride Align grips

For more information on the Align Technology and the entire 2017 Golf Pride product offering, visit golfpride.com.

Golf News

Ho-Sung Choi's slo-mo swing is the only video you need to see today
Shane Lowry reveals "goal" after Abu Dhabi win
Who is the highest earner on the PGA Tour without a win?
Dream Saturday looms for Scots duo in Abu Dhabi
Padraig Harrington hints at reducing captains’ picks

Other Top Stories

Tiger Woods puts new irons in the bag
New Fife golf course gets go ahead
Review: Adare Manor, Ireland's rejuvenated masterpiece
Win a spot in the ASI Scottish Open Pro-Am with Hilton
Padraig Harrington targets 2020 Ryder Cup captaincy

Quick tips with Denis Pugh and Peter Barber See all videos right arrow

play button
Only listen to good advice says Denis Pugh
Watch
play button
Keep rotating through the ball
Watch
play button
Strengthen the clubface at impact
Callaway
play button
Extend your arms through impact
Watch
See all videos right arrow