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The Ladies European Tour has announced Titleist, the No.1 ball in golf, as an official partner for the next three years.
Starting at the season’s opening event in May, the new deal will see Titleist provide Pro V1 golf balls to practice ranges at tournaments on
the recently-released 2021 LET schedule. Both organisations will also develop on-site activations and
work together to create engaging social media content going forward.
This
will be Titleist’s first year as an ‘Official Partner’ but the
relationship was established last year when it supplied Pro V1 golf
balls for the LET’s return to play.
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As
part of the brand’s commitment to women’s golf and in the spirit of the
LET’s mantra – #RaiseOurGame – both organisations will be donating 100% of each tournament’s ball allocation to good causes, such as
the respective national golf federations, junior golf programmes or
direct to the host venue, all in support of the ongoing development of
new talent across the world.
Since
its first golf ball was made in 1935, Titleist has been dedicated to
making the best performing, most consistent and highest quality product
in the game, helping golfers at all levels to play their best, shoot
their lowest scores and ultimately enjoy the game.
The
Titleist Pro V1 is the most successful piece of equipment in the
sport’s history and, since its introduction in 2000, has been the
overwhelming ball of choice across the worldwide professional tours, the LET included
Alexandra
Armas, Ladies European Tour, CEO, said: “Titleist is committed to
supporting the women’s game on all levels and we are delighted to
welcome such a prestigious brand to the LET family as an ‘Official
Partner’. It is really exciting when relationships like this flourish
and together with Titleist, I am confident that we can continue to
‘Raise Our Game’ and deliver an outstanding season for our members.”
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Matthew Johnson, General Manager, UK Region, said: “We are proud to partner with the LET for the next three years and see this as a great fit for our respective organisations. Titleist
has supported LET players for many years, and this new partnership will
give the players the opportunity to practice, as well as play, with the No.1 ball in golf.
“At the core of the Titleist business is improving the
accessibility of our products and services for any dedicated golfer, so
we’re excited that this association will also provide opportunities to
support local community programmes and collaborate on many more great
initiatives in helping raise awareness, interest and participation in
women’s golf.”
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