For the biggest and most lucrative golf tour in the world, the PGA Tour’s website just isn’t up to scratch. It’s hard to navigate, and sometimes times just plain frustrating.
Nobody is perfect – I’ve made more than my fair share of mistakes - yet still, for a ‘brand’ like the PGA Tour, its online presence is so poor.
In general, pgatour.com overwhelms the user as you get lost among the different offshoots and information shoved in your face.
It was recently revamped to be more mobile friendly, but that’s come at the expense of the site itself. It just isn’t as easy to use as it should be.
Sometimes it’s hard to tell what exactly you should be looking. And when you’re looking for something, you can’t find it.
Does the PGA Tour ignore the Ryder Cup?
Want to find out about the Ryder Cup? It’s a mega event. Go onto the PGA Tour’s homepage and there’s nowhere to click to get info on the biennial match. It’s like it doesn’t exist.
If you want a quick scan of the leaderboard in the latest PGA Tour event you have to work for it. Make it more visible on the homepage.
Looking to find out the leaderboard from past tournaments? Well, unless it’s last year’s standings you’re after then forget it.
If you head over to player profiles, you’ll see Tiger Woods, ranked 218th in the FedExCup rankings. Shouldn’t the No.1 player in the world be the first thing we see?
Want to know stats for a particular tournament such as driving distance, putts per round or GIR? They’re nowhere to be found, either. Those stats might be somewhere. I just gave up looking.
pgatour.com may look great on your mobile, but it is a website first and foremost. This may be just a personal opinion, but it just isn’t as good as it once was. For a an organisation the size of the PGA Tour, its online presence needs to up its game.