Phil Mickelson is most marketable golfer

2017 01 Phil Mickelson
• Phil Mickelson is the third most marketable athlete in the world
• The five-time major winner earned £41m in endorsements in 2016
• Tiger Woods, Rory McIlroy and Jordan Spieth also in the top ten

PHIL MICKELSON

Phil Mickelson is the third most marketable athlete in the world, a study by the London School of Marketing has revealed.


The 46-year-old earned an incredible £41m in endorsements during 2016 thanks to his numerous deals with the likes of Callaway, Amgen, Barclays, Exxon, KPMG and Rolex – third only to Roger Federer (£50m) and LeBron James (£44m).

Despite teeing it up just once in a competitive event in 2016, Tiger Woods was fourth on the list - £4m behind Phil Mickelson - with £37m, largely due to his deals with Nike, Upper Deck, Rolex and Hero Motorcorp.

But only three British sports stars are in the top 30 – with Rory McIlroy heading those at sixth on the list overall with earnings of £29m.

Read more -> Golfers dominate sport's richest of all-time

2017 Australian Open - Previews

That dwarves the amount earned by tennis world No.1 Andy Murray (above) who sits 22nd on the list with £12m thanks to his deals with Head, Jaguar, Standard Life and Under Armour, while Gareth Bale rounds off the British top three with earnings of £9m.

Jordan Spieth, meanwhile, completed golf’s dominance in the top ten, coming eighth alongside Cristiano Ronaldo and Rafael Nadal with earnings of £26m

Also, according to the research conducted by London School of Marketing, golf comes third on the list of sports most reliant on endorsements.

Read more -> Jordan Spieth is top golfer on 2016 Forbes List

MarketableAthletes

A total of 75% of the sport’s earnings come from sponsors, coming behind cricket (81%) and tennis (78%).

Jacques de Cock, faculty member at London School of Marketing said: “The top 100 athletes earned a total of £2.6bn last year and the sponsorship revenues are driven upwards mainly by the competition of major clothing brands.


Phil Mickelson is world's most marketable golfer


Does it surprise you that Phil Mickelson is above the likes of Tiger Woods and Rory McIlroy? Let us know in the 'Comments' section below.

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
TITLEIST T-SERIES IRONS BATTLE
Titleist
play button
TITLEIST VOKEY SM8 WEDGES REVIEW – How important are fresh grooves?
Vokey
play button
G710 vs G410 vs i500 – Which PING iron is longest?
Ping
play button
14 CLUB CHALLENGE - THE AMATEUR EDITION!
14 Club Challenge
See all videos right arrow

Golf News

Coronavirus: Top golf coach "recovering well"
Field finalised for rescheduled Masters
Tommy Fleetwood's caddie raises £10,000 for struggling colleagues
10 truths you need to know about The Masters
The Scots who started Augusta's 'Starter' custom

Other Top Stories

Tiger Woods puts new irons in the bag
New Fife golf course gets go ahead
REVIEW - Adare Manor, Ireland's rejuvenated masterpiece
Win a spot in the ASI Scottish Open Pro-Am with Hilton
Padraig Harrington targets 2020 Ryder Cup captaincy

Quick Fault 'n' Fixes See all videos right arrow

play button
The right swing plane will lead to more consistency
Watch
play button
Commit to each swing
Watch
play button
Pivot around a central point in your swing
Callaway
play button
Keep the arms connected to the body
Watch
See all videos right arrow