Phil Mickelson’s latest business venture is unusual to say the least

Phil Mickelson

A week on from the “putt-gate” storm at the US Open, prepare to digest some far more light-hearted Phil Mickelson news.

That’s because, together with his long-time agent Steve Loy, the five-time major winner has committed to opening 30 frozen yogurt stores in the San Diego area with franchise Reis & Irvy’s, according to ESPN’s Darren Rovell.

Yes, you read that correctly. Mickelson is investing in the ‘fro-yo’ business and these aren’t any frozen yogurt stores, they’re robotic frozen yogurt stores!

The frozen yogurt business isn’t that big in the UK but in the USA, it’s huge, with consumer demand reaching unprecedented levels in 2013 all over the country.

Here’s a look at how the robot works:

Whatever next? With Phil, you never can tell…

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
2022 Driver Test | Which one is going in my bag?
Drivers
play button
The most powerful PING irons ever? | PING i525 review
Ping
play button
I'll be using the Vokey SM9 wedges... and you should too
Titleist
play button
The driver that has it all? | COBRA LTDx drivers REVIEWED!
Cobra
See all videos right arrow

Golf News

US PGA: Price of a beer at Southern Hills will make your eyes water
"GFY Shark" - Fellow major champ rips into Greg Norman
The story of the Southern Hills murder
Phil Mickelson OUT of US PGA title defence
PGA Championship 2022: Where and when to watch on TV

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
A simple takeaway drill from Peter Barber
Watch
play button
How to hit the golf ball higher
Watch
play button
Increasing your shoulder turn
Callaway
play button
Shift your weight to the left side
Callaway
See all videos right arrow