Phil Mickelson’s latest business venture is unusual to say the least

Phil Mickelson

A week on from the “putt-gate” storm at the US Open, prepare to digest some far more light-hearted Phil Mickelson news.

That’s because, together with his long-time agent Steve Loy, the five-time major winner has committed to opening 30 frozen yogurt stores in the San Diego area with franchise Reis & Irvy’s, according to ESPN’s Darren Rovell.

Yes, you read that correctly. Mickelson is investing in the ‘fro-yo’ business and these aren’t any frozen yogurt stores, they’re robotic frozen yogurt stores!

The frozen yogurt business isn’t that big in the UK but in the USA, it’s huge, with consumer demand reaching unprecedented levels in 2013 all over the country.

Here’s a look at how the robot works:

Whatever next? With Phil, you never can tell…

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
FOUR GOLF LESSONS WITH STEVE JOHNSTON – BIG CHANGES! (Epic Mission EP 7)
Epic Mission
play button
A ROUND WITH MARC WARREN (Epic Mission EP 6)
Epic Mission
play button
Motocaddy S1 & Pro-Series REVIEW & GIVEAWAY
Motocaddy
play button
MASTER YOUR SHORT GAME (Epic Mission EP 5)
Epic Mission
See all videos right arrow

Golf News

Catriona Matthew reveals tennis legend's pep talk to Solheim Cup team
PGA Tour winner arrested in prostitution sting
Thorbjorn Olesen due in court this week
Jack Nicklaus watch sells for small fortune at auction
Brandel Chamblee SLAUGHTERS Patrick Reed

Other Top Stories

Tiger Woods puts new irons in the bag
New Fife golf course gets go ahead
REVIEW - Adare Manor, Ireland's rejuvenated masterpiece
Win a spot in the ASI Scottish Open Pro-Am with Hilton
Padraig Harrington targets 2020 Ryder Cup captaincy

Quick Fault 'n' Fixes See all videos right arrow

play button
Rotate behind the ball
Watch
play button
A simple takeaway drill from Peter Barber
Watch
play button
Increasing your shoulder turn
Callaway
play button
Denis Pugh’s advice for those with a knee injury
Watch
See all videos right arrow