PXG clubs to get 'a lot more' expensive

Bob Parsons
Parsons Xtreme Golf (PXG) clubs are set to get even more expensive when the company’s next product line is released.

The brand, led by Bob Parsons – founder of GoDaddy.com – has found a niche market in the industry since launching in January 2015 with a set of the company’s high-end clubs costing around $5,000.

Our next set of clubs are going to cost a lot more

- Bob Parsons

And, as Parsons told Golf Channel, the next release from the company is set to move even further away from the grasp of the majority of consumers.

READ MORE -> What’s included in a $99k PXG experience!


“We're working on a process that has never been done before and is incredibly expensive,” he said. “Our next set of clubs are going to cost a lot more.”

PXG already has a core brand ambassadors, with two-time major winner Zach Johnson, 2014 FedEx Cup champion Billy Horschel, Ryan Moore, Chris Kirk, James Hahn and Charles Howell III unveiled in January 2016.

The stock of the company rose even further earlier this month when women’s world No.1 Lydia Ko signed a multi-year deal, joining fellow LPGA stars Cristie Kerr, Alison Lee and Gerina Piller.

READ MORE -> How James Hahn became a PXG staffer

Lydia Ko Pxg Featured 1018X580

From the outset, PXG has been well aware of its target audience.

“The people that we are targeting can stroke a $5,000 cheque and not blink an eye if it will help their game,” Parsons told Bloomberg in 2015. “I’m serving a segment of golf that isn’t being served by the other companies.”

Since PXG’s arrival in the golf equipment industry, Titleist has also forayed into the high-end market with the release of the C16 driver ($1,000) and C16 irons ($3,000).

However, only 1,500 driver and 1,000 sets of irons were made with the focus to test technologies rather than targeting golfers at the top end of the market.

Share this Article

twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
2022 Driver Test | Which one is going in my bag?
play button
The most powerful PING irons ever? | PING i525 review
play button
I'll be using the Vokey SM9 wedges... and you should too
play button
The driver that has it all? | COBRA LTDx drivers REVIEWED!
See all videos right arrow

Golf News

Former PGA winner backs Ryder Cup ban for LIV stars
Robert MacIntyre talks up US PGA prospects
Rickie Fowler undecided over “interesting” LIV Golf offer
Justin Thomas calls out crazy beer prices at US PGA
Robert MacIntyre: Why I’ll never ask to play with Tiger Woods

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
Fix your slice with Denis Pugh
play button
How to improve your ball flight
play button
Open up your left foot to get through the ball
play button
Set up square to the target
See all videos right arrow