R&A unveils world’s first golf billboard ahead of AIG Women’s Open

The world’s first ‘playable golf billboard’ was unveiled in Edinburgh by the R&A on Thursday.

At Waverley Station, fans were able to experience playing the Old Course’s iconic par-3 eight hole ahead of the AIG Women’s Open.

It’s part of the event’s new ‘Never Stop Playing’ campaign which is hoped to elevate the excitement of golf for fans before the final major of the women’s season.

The billboard was transformed into a golf simulator using cameras to track the player’s speed, arc and direction with real golf shots.

A real-time leaderboard tracked a nearest-the-pin competition, which awarded a a pair of Sunday tickets and a chance to be an official walking scorer for one of the final round groups to the winner.

• 7 players to look out for at the AIG Women’s Open

• AIG Women’s Open 2026 venue confirmed

Zoe Ridgway, Championship Director of the AIG Women’s Open at The R&A said: “This activation brings the excitement of golf to a whole new level, allowing players to experience the thrill of golf in a fun and interactive way.

“As part of our new ‘Never Stop Playing’ campaign, we gave both new and longtime fans the opportunity to engage with the AIG Women’s Open like never before, reaching new audiences and enhancing their connection to golf.”

Georgia Hall, 2018 Women’s Open champion, added: “This looks like such a fun and innovative concept from The R&A.

“The playable billboard is a brilliant idea to introduce more people to golf and get them excited about the AIG Women’s Open. It’s initiatives like these that will keep our sport growing and evolving.”

Despite resembling a traditional advertising board, the attraction caught the eyes of everyone from seasoned pros to first-time golfers in the capital city.

• The R&A signs multi-year deal that will boost The Open

• Andy Murray sets lofty golf ambition after tennis retirement

The AIG Women’s Open gets underway on August 21, running to August 25. Tickets are now on sale via aigwomensopen.com.

Adult tickets are available from £20, with Saturday tickets including a full day of golf action and entry to the Tom Grennan concert priced at £55.

The R&A will also continue its highly successful ‘Kids go Free’ programme to encourage children and young people to attend the AIG Women’s Open.

On Wednesday, Thursday, Friday and Sunday, children under 16 get free entry to the Championship when accompanied by a paying adult.

Meanwhile, half-price youth tickets are also available on those days for 16-24-year-olds. Junior and youth tickets for Saturday’s golf action and Tom Grennan concert are £20 and £40, respectively.

You can click here to buy tickets.