Report: PGA Tour paying $40m bonus to "most influential pros"

Golfer Silhouette

It's not quite golf's equivalent of the European Super League - but it's not a million miles removed from it either.

It is understood that the PGA Tour has launched a lucrative new bonus structure for its players that will reward the game's top players for driving fan and sponsor engagement. 

A report by Golfweek says that the scheme, called the Player Impact Program, will see $40million distributed amongst ten players each year in recognition of the "value they add to the overall product" and not just their on-course results. 

• New study reveals golf's biggest earner per shot

• Work begins on Nicklaus' new Scottish course

• WATCH - Kim suffers brutal luck at RBC Heritage

A tour spokesperson told Golfweek that the scheme launched on January 1 this year in order to “recognise and reward players who positively move the needle.”

The player who leads the standings at the end of the year will receive a whopping $8million bonus. 

According to Golfweek, the full list of metrics by which players will be judged include their position on the season-ending FedEx Cup points list as well as their popularity in Google Search and their Nielsen Brand Exposure rating, which places a value on the exposure a player delivers to sponsors though the minutes they are featured on broadcasts.

• Work begins on Nicklaus' new Scots course

• Scots pro launches new junior foundation

Also taken into account will be players' Q Rating, which measures the familiarity and appeal of a player’s brand; their MVP Index rating, which calibrates the value of the engagement a player drives across social and digital channels; and their Meltwater Mentions, or the frequency with which a player generates coverage across a range of media platforms.

These metrics will then be turned into a so-called 'Impact Score' using a tour algorithm. Players will be ranked by their 'Impact Score' in order to determine the bonus amount due. 

It has been reported that this scheme has been devised in a bid to kill off the Premier Golf League, a rival tour bankrolled by Saudi Arabia which has tried to entice some of the game's biggest names away from the PGA Tour.

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
2022 Driver Test | Which one is going in my bag?
Drivers
play button
The most powerful PING irons ever? | PING i525 review
Ping
play button
I'll be using the Vokey SM9 wedges... and you should too
Titleist
play button
The driver that has it all? | COBRA LTDx drivers REVIEWED!
Cobra
See all videos right arrow

Golf News

PGA Tour asks court to keep LIV golfers out of FedEx Cup
ISPS Handa World Invitational presented by AVIV Clinics 2022: Preview, betting tips & how to watch
Gary Player “takes action” as son puts trophies up for sale
No place for LIV Golf as OWGR announces ranking changes
FedEx St Jude Championship: Preview, betting tips & how to watch

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
The right address is the basis of every good golf swing
Watch
play button
How to improve your ball striking
Watch
play button
Keep rotating through the ball
Watch
play button
Don’t shorten your swing says Denis Pugh
Watch
See all videos right arrow