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LIV Golf have announced they have signed a multi-year deal with YouTuber Rick Shiels.

Shiels, who is the world’s most followed golf content creator with 2.9million YouTube subscribers, is joining the Saudi-backed breakaway league as an official ambassador.

Shiels announced the move in his YouTube video, stressing he will NOT be playing in the league’s events. Instead, LIV say he has been signed to offer fans “unparalleled access to the league’s players, teams, and courses” ahead of the 2025 season, which kicks off in Riyadh on February 6.

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Shiels will be present at all 14 LIV events this season, producing content including his popular ‘Break 75’ and ‘1o Shot Challenge’ series with the league’s biggest names, including Jon Rahm,Brooks Koepka and Cameron Smith.

“Partnering with LIV Golf provides an incredible opportunity to take my content to the next level,” Shiels said. “From playing with some of the best golfers in the world to showcasing their courses and teams, I can’t wait to share this journey with my audience.”

Shiels is the first major content creator to work with LIV since it’s inception in 2022.

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“Rick’s creativity and passion for the game align perfectly with our mission to grow the sport and connect with a broader audience,” said Adam Harter, LIV’s Chief Marketing Officer.

“Through this collaboration, Rick will give fans an inside look at the incredible courses we play around the globe, bring them closer to our players, and offer a unique perspective on what makes team golf so fun and compelling.

“Together, we’re opening new doors for fans and bringing them closer to the sport than ever before.”


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Ben Parsons joined bunkered as a Content Producer in 2023 and is the man to come to for all of the latest news, across both the professional and amateur games. Formerly of The Mirror and Press Association, he is a member at Halifax Golf Club and is a long-suffering fan of both Manchester United and the Wales rugby team.

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