The Ryder Cup is set to be RENAMED, with the biennial match on the verge of signing a lucrative deal with American supermarket chain Walmart.
Under the terms of the new arrangement – full details of which are expected this morning – the Ryder Cup will become the Walmart Trophy.
Walmart, founded in 1962, owns over 11,000 stores in 27 different countries around the world and operates as ASDA in the UK.
A source told bunkered.co.uk: “This is an exciting development for the Ryder Cup.
“Rebranding a product in the name of a commercial partner is big business in professional sport. Manchester City and Arsenal have made huge amounts of money by selling the naming right of their stadiums to Etihad and Emirates respectively, so we figured ‘to hell with tradition, let’s see how much money we can make’.”
The 2020 Walmart Trophy will take place at Whistling Straits Golf Club in Wisconsin from September 25-27.
The spokesperson added: “There is no doubt that some fans will be unhappy at this news but we can’t imagine they’ll forget this particular date in a hurry.”