American Golf is launching its new advertising campaign tomorrow night and it takes a distinctly Scottish flavour.
Set to air for the first time tonight during the Sky Sports coverage of the Honda Classic, the advert brings together the best products in golf with the best that Scotland has to offer.
Voiced by Scottish actor John Hannah, who is best known for appearances in films including Four Weddings and a Funeral, Sliding Doors and The Mummy, it was shot at Turnberry and profiles two players playing golf. Each is challenged to leave ‘nothing to chance’ and to ‘create their own luck’ by choosing the best products for their game.
“The look and feel of the advert and the game improvement message reflect where we see the American Golf brand and we are really pleased with the outcome,” said Daniel Gathercole, American Golf’s head of marketing.
“We all blame Lady Luck for our highs and lows on the golf course so we decided to try and capture that idea and encourage golfers to choose the right equipment in order to eliminate some of the chance involved.”
About American Golf
Each American Golf store has its very own PGA pro, and offers a wide range of product available to buy. Every store also offers free custom fitting for all customers as they look to help golfers perform to the best of their abilities. For more information on where your nearest American Golf store is, visit americangolf.co.uk