Scottish Golf announces overhaul in strategy

Saltire 4Ef9F3D60E48F60Baa5813F356Ceb776

Scottish Golf has outlined its strategic plan to address the downturns in participation, commercial income and public funding to help re-establish the game at all levels.

At the forefront of the proposal, which will be put to stakeholders at a Special General Meeting (SGM) on December 2 in Stirling, is an increase of the current adult affiliation fee from £11.25 to £24.

This, the governing body says, will enable it to:

• Provide FREE personal liability insurance of up to £1m for all members;
• Provide an integrated national tee-booking system to all clubs by 2020;
• Invest in a new online Customer Relationship Management (CRM) system that will enhance the golfing experience and attract new commercial income via new sponsorship and partnership opportunities by 2019;
• Create a Development Fund for investment in clubs and facilities from 2018;
• Create a National Greenkeeping Fund and Club Buying Group for all clubs to access cost-efficient resources and equipment from 2018.

Scottish Golf

Scottish Golf will be able to clearly track multiple memberships via the new National Club CRM, allowing the governing body to identify those members to ensure they pay the new affiliation fee only once per annum.

Junior memberships will remain free of an affiliation fee.

The CRM and national tee-booking system, meanwhile, would enable Scottish Golf to generate additional revenue from nomadic golfers and international visitors, ensuring all participants contribute to growing the game in Scotland.

Blane Dodds, Scottish Golf chief executive, has urged stakeholders to vote for the proposal, saying: “For the equivalent of an additional £1 per month, every golfer in the country can help play a significant role in the rejuvenation of our game. This is an impassioned request for a small additional contribution per head to make a huge difference to the future of golf in Scotland that all can benefit from.

Blane Dodds 4Ef9F3D60E48F60Baa5813F356Ceb776

“I reiterate that the status quo is not an option. It would lead to a budget cut in the region of £400,000 for next year, the consequences of which would lead to significant cuts to development programmes and our overall investment in the game.

“At a time when we strive to increase participation in our sport and financial support to all our members, this would represent a major blow to our abilities to implement our future strategy.

“These proposals are about providing a springboard to sustainability. They would enable us to grow participation through greater accessibility, to support our clubs administratively and in terms of infrastructure, to increase coach development and to empower our Areas and Counties to be the beating heart of our game.

 “All of this is for the benefit of the game as a whole and we urge everyone with golf’s prosperity at heart to vote yes to a brighter future at our SGM in December.”

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
A ROUND WITH MARC WARREN (Epic Mission EP 6)
Epic Mission
play button
Motocaddy S1 & Pro-Series REVIEW & GIVEAWAY
Motocaddy
play button
MASTER YOUR SHORT GAME (Epic Mission EP 5)
Epic Mission
play button
REVIEWED! TAYLORMADE 2019 P790 IRONS!
TaylorMade
See all videos right arrow

Golf News

Portugal Masters Preview: Don't expect a 59 charge this year...
Day scoops impressive sum in Japan Skins Challenge
"Disrespectful" - Koepka criticised over Rory remarks
The Challenge: Japan Skins – Everything you need to know
PGA Tour pro handed three-month drugs ban

Other Top Stories

Tiger Woods puts new irons in the bag
New Fife golf course gets go ahead
REVIEW - Adare Manor, Ireland's rejuvenated masterpiece
Win a spot in the ASI Scottish Open Pro-Am with Hilton
Padraig Harrington targets 2020 Ryder Cup captaincy

Quick Fault 'n' Fixes See all videos right arrow

play button
Keep the body and arms connected
Watch
play button
Use your height to maximum effect
Callaway
play button
Keeping your height throughout the swing
Watch
play button
Keep working on the right things
Watch
See all videos right arrow