Sky Sports and Callaway announce details of huge new collab

Sky Sports has announced an exciting new partnership with Callaway Golf that will see two of the biggest names in golf work more closely together.

The collaboration sees Callaway become the official sponsor of key events across both the men’s and women’s golfing calendar on Sky Sports Golf.

The multi-platform partnership, brokered by Sky Media, will include linear co-sponsorship, digital advertising, sponsorship of the Sky Sports Golf podcast, collaborative events around key moments in the golfing calendar, plus many more partnership and editorial opportunities.

Callaway will co-sponsor a number of landmark events on the golfing calendar, including The Masters, the PGA Championship, the US Open, and the LET and LPGA Tours.

The sponsorship extends to all women’s majors (excluding the AIG Women’s Open), reinforcing the shared commitment to promoting golf’s premier events across both the men’s and women’s season.

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In addition to co-sponsorship of these globally recognised tournaments, the partnership also encompasses the sponsorship of The Open’s non-live content, with the ambition to further amplify the reach of the iconic championship for new and existing fans.

Sky Sports Golf’s popular weekly podcast, this year hosted by Jamie Weir, is sponsored by Callaway, providing fans with a deeper dive into the world of golf, from tournament and equipment insights to exclusive interviews with top players and industry experts.

Jason Wessely, Director of Sky Sports Golf, commented: “Sky Sports is very proud to be joined by Callaway, a leader in the golf equipment industry, and a brand which is aligned with Sky Sports’ ambitions to enhance the viewing and playing experience for fans across the UK and beyond.

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“It’s an exciting time as Sky continue to push our digital and non-live content, and Callaway is the natural fit to partner with.”

Chris Gregg, Callaway Golf’s Marketing Director, added: “Sky Sports is a leader in golf coverage and this partnership allows us to bring golfers closer to the action during major golf events, while championing equal golf.

“With exclusive content and insider access our partnership will elevate how new and traditional fans experience golf, aligning perfectly with our mission to help seasoned and emerging golfers enjoy the game. We have exciting plans in place to engage fans and look forward to bringing this partnership to life!”