Social media neglected by a quarter of clubs

2016 11 Fotolia 101756118 Subscription Xxl1
• A quarter of English golf clubs still don't use social media
• The findings come from an biennial England Golf survey
• Also shows a spike in the number of members over 65

ENGLAND GOLF | SOCIAL MEDIA

A quarter of golf clubs in England still don’t use social media to market themselves effectively, according to a report from England Golf.


The result of the 2016 Golf Club Membership Questionnaire, which surveyed 602 golf clubs in England, revealed that only 75% use the likes of Facebook, Twitter and Instagram to promote their business.

EnglandGolf1

However, it encouragingly revealed that the figure is up 15% on when the last survey was conducted back in 2014, while a club website is considered the most frequently used method of marketing with 89% of clubs using theirs on a regular basis.

Combined with the website promotions, digital media routes are the most developed promotional techniques and of golf clubs working with other sports clubs or venues, they saw a 40% increase in membership.

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Golf club members are getting older


Another telling statistic from the survey was that the average members of an English golf club fell slightly from 466 to 460 from 2014 to 2016 – but the number of members over 65 has rocketed.

While membership numbers have largely stayed the same, the number aged 65+ has increased by 13% with an English club, on average, having 171 members 65+ as opposed to 148 two years.

EnglandGolf

This could be a reflection of the good health of golfers, enabling them to play longer and stay members for longer.

Not as many golfers are playing weekly, reflecting a combination of lifestyle pressures, but more golfers are playing at least monthly, with the percentage of adult male golfers going up from 65%-75% and adult females from 66%-74%.


Does your club effectively use social media?


How does your club market themselves? Does it effectively use social media in your opinion? Leave your thoughts in the 'Comments' section below.

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