Social media neglected by a quarter of clubs

2016 11 Fotolia 101756118 Subscription Xxl1
• A quarter of English golf clubs still don't use social media
• The findings come from an biennial England Golf survey
• Also shows a spike in the number of members over 65


A quarter of golf clubs in England still don’t use social media to market themselves effectively, according to a report from England Golf.

The result of the 2016 Golf Club Membership Questionnaire, which surveyed 602 golf clubs in England, revealed that only 75% use the likes of Facebook, Twitter and Instagram to promote their business.


However, it encouragingly revealed that the figure is up 15% on when the last survey was conducted back in 2014, while a club website is considered the most frequently used method of marketing with 89% of clubs using theirs on a regular basis.

Combined with the website promotions, digital media routes are the most developed promotional techniques and of golf clubs working with other sports clubs or venues, they saw a 40% increase in membership.

Seniorengolfer nach Abschlag_2

Golf club members are getting older

Another telling statistic from the survey was that the average members of an English golf club fell slightly from 466 to 460 from 2014 to 2016 – but the number of members over 65 has rocketed.

While membership numbers have largely stayed the same, the number aged 65+ has increased by 13% with an English club, on average, having 171 members 65+ as opposed to 148 two years.


This could be a reflection of the good health of golfers, enabling them to play longer and stay members for longer.

Not as many golfers are playing weekly, reflecting a combination of lifestyle pressures, but more golfers are playing at least monthly, with the percentage of adult male golfers going up from 65%-75% and adult females from 66%-74%.

Does your club effectively use social media?

How does your club market themselves? Does it effectively use social media in your opinion? Leave your thoughts in the 'Comments' section below.

Share this Article

twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
TITLEIST TOUR SPEED – Better than the Pro V1???
play button
Golf Lessons
play button
TaylorMade MG2 TW Grind Wedges – Tiger Woods’ secret short game weapon
play button
A simple drill for perfect timing | IMG Academy
Golf Lessons
See all videos right arrow

Golf News

Tour reverses decision to let fans attend Scottish Open
"There's no way it could have happened" - Padraig Harrington has no regrets over Ryder Cup postponement
Scottish Golf issues new guidance to clubs after lockdown changes
Pro apologises for "unprofessional behaviour" at US Open
Golf is "more dangerous" than rugby, according to new study

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
The importance of shoulder turn in the golf swing
play button
How to hit a fade
play button
The correct posture and alignment
play button
Shift your weight to the left side
See all videos right arrow