Srixon opens first Scottish centre of excellence

Clydeway Golf Performance Centre, near Glasgow, is now home to the first Srixon centre of excellence in Scotland.

Located in Uddingston, the centre will give golfers the opportunity to be custom-fit into Srixon, Cleveland and XXIO clubs.

It’s the third Srixon centre of excellence in the UK and was built, from scratch by Stuart Williamson, the owner of Clydeway Golf Centre and his brother, over the winter and spring.

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Now, the centre, which is located beside the TrackMan-equipped driving range, is ready for use. As golfers hit balls, they’ll be surrounded by pictures of Srixon athletes in the spacious hitting bay, including Brooks Koepka, Hideki Matsuyama and Shane Lowry, all major winners.

Players will be able to try out combinations of thousands of different shafts and heads, from Srixon, Cleveland and XXIO, who all come under the same umbrella.

As well as that, players can be fit into the golf ball of their choice, from the range of dozens of Srixon golf balls.

Players can also be fit for putters in the pre-existing putting studio on-site at the driving range.

We’re delighted to announce the opening of our first Srixon, @ClevelandGolfEu and @XXIOEurope Centre of Excellence in Scotland @GolfClydeway in Glasgow.

Fittings can be booked on our website or direct at Clydeway Golf Performance Centre.👇https://t.co/3BsOCye6Vu pic.twitter.com/QA824XhvRf

— Srixon Europe (@SrixonEurope) May 30, 2023

Lionel Caron, COO of Srixon Sports Europe, said:

“At Srixon Sports Europe, we are committed to the quality of service we provide to our dealers, customers and golfers around the UK and Continental Europe. Clydeway symbolises this ambition and our desire to continue to work together with our retailers to provide the best Srixon, Cleveland Golf and XXIO product experience for all golfers.

“This new Centre of Excellence is part of the brand’s continued strategy to provide flagship performance facilities across Europe where it can showcase and fit its products in a premium and professional setting.

“We are working hard to push forward with our brand strategy and part of this is the enhancement of our custom fitting service across Europe. The opening of this third Centre of Excellence and our first in Scotland will be followed by further centres being opened across the UK and Europe in the years to come.”

A bit of progress happening @GolfClydeway pic.twitter.com/nbmGLMW5KS

— Stuart Williamson (@stuw65) February 1, 2023

Joe Miller, head of European product manager for Srixon, who attended Clydeway on Friday 26 May to open the facility, said:

“The centre of excellence at Clydeway will allow us to get closer to the end consumer, as well as provide our retailer partners in the north with a facility that they can bring their customers to receive the ultimate fitting experience.

“In our fitting room we have 38 wood, iron and wedge heads complemented by 300+ wood, iron and wedge shafts, so delivering thousands of combinations to accommodate every type of golfer.”

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Stuart Williamson, the owner of Clydeway Performance Centre, said:

“We are thrilled to welcome Srixon Sports Europe to Clydeway and work in partnership with them on the launch of such a fantastic initiative.”

“The Centre of Excellence will not only allow our golfers to receive the best fitting experience in the game, but it will also attract more people to our facilities who are seeking to take advantage of the best custom fitting experience in Scotland. We are proud to be the first centre of excellence to open in Scotland and look forward to harnessing the opportunities a facility like this will naturally bring to our business.”

topics

Srixon Golf In Scotland Clydeway performance centre

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Lewis Fraser As bunkered’s Performance Editor, Lewis oversees the content that’s designed to make you a better player. From the latest gear to tuition, nutrition, strategy and more, he’s the man. A graduate of the University of Stirling, Lewis joined bunkered in 2021. Formerly a caddie at Castle Stuart Golf Links, he is a member of Bathgate Golf Club where he plays off four.

Performance Editor

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