The R&A alter pricing for 2016 Open

• The R&A alter ticket pricing for the 2016 Open at Royal Troon
• Day tickets purchased before May 31 down £10 on 2015 to £60
• New twilight tickets mean you can enter after 4pm for £25

New ticket and pricing options have been introduced for the 145th Open at Royal Troon by The R&A, including a new twilight ticket and a reduction in the price of an advance purchase adult daily ticket.

The world’s leading golfers will compete to become Champion Golfer of the Year at the historic Ayrshire links from July 14-17, 2016.

Twilight tickets are being introduced for the first time, offering entry to the course from 4pm onwards on Thursday and Friday for £25. A limited number are available and spectators are urged to purchase in advance.

Tickets for the event are now on sale with the price of an adult daily ticket, purchased before May 31, changing to £60, which is £10 less than in 2015, and £80 thereafter.

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Weekly tickets, valid from July 10-17 inclusive, are available for £230 before May 31, a saving of £95 on the daily ticket prices for the full week and £10 less than in 2015, and £260 thereafter.

“We recognise that many people have work commitments during the week and the new twilight tickets will give them an attractive option to attend the Open,” says R&A chief executive Martin Slumbers. “We have also made some changes this year to encourage and reward spectators who purchase tickets early which helps us with planning the services and facilities we offer at the championship.

“Our aim is to deliver an outstanding experience for spectators” – Martin Slumbers

“The Open is one of the world’s major sporting events and is the highlight of the golfing calendar for many thousands of golf fans. Our aim is to deliver an outstanding experience for spectators and to ensure the championship remains affordable and accessible.”

If twilight tickets were implemented at the 2015 Open at St Andrews, spectators could have had the opportunity of seeing the bulk of Phil Mickelson and Henrik Stenson’s rounds (they teed off at 2.34pm) as well as Justin Rose and Rickie Fowler’s (2.45pm) on Thursday, while it would’ve been ideal on Friday as the rain-delayed start meant play continued until around 10pm.

Children aged under 16, who are accompanied by an adult, receive free entry to the Open. For youths, aged 16-21, a daily ticket costs £25 before May 31 and £30 thereafter.

The R&A :: Improved ticket pricing?

What do you make of The R&A‘s new pricing strategy for the Open, including the introduction of new twilight tickets? Leave your thoughts in the ‘Comments’ section below.