If you come to The Open, it's an unwritten rule that you leave with a memento - otherwise, were you even really there?
Over the last few years, the championship's shop - located in the heart of the tented village - has become a 'must visit' for merch-mad fans, all keen to go home with a little piece of the oldest major in the game.
As it has evolved, so too has the diverse selection of Open-branded gear that fills its shelves.
We sent Michael McEwan to find the best, weirdest and most expensive items on-sale this year.
Hit the Next button below to see them all...