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Kudos to Thomas Pieters – this is a superb piece of innovating.

The Belgian, part of the 2016 European Ryder Cup team, has space for a sponsor on the nameplate of his staff bag.

But, rather than just leave it blank, the big-hitting 27-year-old has decided to fill the area with a ‘For Sale’ sign… quite literally.

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In the past 18 months, Pieters has used the space to promote various different projects with which he has a personal interest, including the Belgian Knockout tournament, wearematchplay.com, and his brother’s creative agency OWOW. Now, though, it appears he’s determined to monetise it – and why not!

In case you’re wondering, world No.81 Pieters – a three-time winner on the European Tour – is advertising the space in English, Dutch and Japanese.

Smart thinking!


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Michael McEwan is the Deputy Editor of bunkered and has been part of the team since 2004. In that time, he has interviewed almost every major figure within the sport, from Jack Nicklaus, to Rory McIlroy, to Donald Trump. The host of the multi award-winning bunkered Podcast and a member of Balfron Golfing Society, Michael is the author of three books and is the 2023 PPA Scotland 'Writer of the Year' and 'Columnist of the Year'. Dislikes white belts, yellow balls and iron headcovers. Likes being drawn out of the media ballot to play Augusta National.

Deputy Editor

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