Tiger Woods in fresh legal battle with Sun Day Red

On the same day as his TGL venture hit TV screens, Tiger Woods has been embroiled in a new legal battle with Sun Day Red.

His luxury brand launched in February 2024 and partnered with TaylorMade Golf, following the 15-time major champion’s split with Nike.

But in September, Tigeraire, a company that makes cooling products for athletes filed a ‘notice of opposition’ against Woods’ company.

Now, lightning has struck twice. This time, however, a sports giant is involved.

As reported by CNBC, Puma has filed a notice of opposition against the apparel and sneaker brand over its tiger-shaped logo.

The German company filed the notice last Tuesday to prevent Sun Day Red from being able to use its proposed mark.

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While Woods’ logo features a mark for each major championship title he has won, Puma claims the mark will cause confusion among consumers.

“Due to the confusing similarity of the marks and the identical, legally identical, or closely related nature of the goods and services of the parties, consumer confusion is likely between the Challenged Marks and the Leaping Cat logo,” the filing read.

In a statement to CNBC, TaylorMade insisted it is “very confident in our trademarks and logos”.

Meanwhile, Josh Gerben, a trademark attorney at Gerben IP, who are not involved in the Puma lawsuit, labelled the latest legal challenge as a “significant” one.

“This is a real fight,” he said. “Any time you have open litigation you can lose. I think Puma has a legitimate case.”

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According to Gerben, the case is likely to go to trial in September 2026, but the two parties could still reach a settlement before then.

He added that disputes over logos are much less common than trademark disputes over names or slogans.

“Tiger certainly has a target on his back,” Gerben said. “He’s big enough to move markets.”

Woods and Sun Day Red’s case with Tigeraire remains in litigation in federal court.

The case with Puma comes just weeks after Sun Day Red launched its first golf shoe, the Pioneer Cypress, which retails at $250.

John Turnbull A graduate of the University of Stirling, John joined the bunkered team in 2023 as a Content Producer, with a responsibility for covering all breaking news, tour news, grassroots content and much more besides. A keen golfer, he plays the majority of his golf at Falkirk Golf Club. Top of his 'bucket list' is a round of Pebble Beach... ideally in the company of Gareth Bale.