Tiger Woods to seek new equipment partner

2016 08 Tiger Woods

• Tiger Woods is on look-out for new clubs
• Agent confirms he will 'sort out the equipment thing'
• Nike announced end of golf hardware manufacture last night


Tiger Woods’ agent has confirmed that the former world No.1 is on the look-out for new clubs to play following Nike’s shock decision to close down its golf hardware operation.

The company announced late last night that it intends to cease with the manufacture of golf clubs, balls and bags and will instead focus solely on golf apparel and footwear going forward.

This is expected to have a knock-on effect on the brand’s tour staff, which includes Woods as well as the likes of Rory McIlroy, Michelle Wie and Brooks Koepka.

"We'll sort out the equipment thing in due course" - Tiger Woods' agent Mark Steinberg

Woods’ agent, Mark Steinberg, told GOLF.com that he and his star client had been aware the Nike announcement was coming and that the process to choose a new clubmaker will be getting underway imminently.

"Tiger and I have had multiple conversations about what we'd do and we have an organised plan in place," Steinberg said. "The plan is continued rest and rehabilitation and we'll sort out the equipment thing in due course. I'll be in the process of doing that, effective immediately."

Read more -> Nike announces withdrawal from golf equipment industry

Tellingly, Steinberg hinted that Tiger Woods – who signed an undisclosed contract extension with Nike in 2013 – will continue to have a relationship with the company, potentially as an apparel/footwear ambassador.

"He's been a longtime icon of Nike golf and that's not going to change,” added Steinberg. “He'll remain a loyal and enthusiastic icon of Nike."


Wyndham Championship - Final Round

PXG, the fast-growing new name in golf hardware, has been suggested as a possible destination for Woods. It already counts the likes of Zach Johnson, Billy Horschel and Charles Howell III amongst its tour staff, and recently added long-time Nike ambassador Charl Schwartzel to its roster.

With no plans for PXG to branch out into the apparel market, there would be no obvious conflict of interests with Nike should Tiger Woods – or, for that matter, any Nike player – have an interest in joining them.

"I'm going to let the golf community digest the news and then see the lay of the land" - Bob Parsons, PXG founder

What’s more, it would appear ideally placed to put together a lucrative contract for the likes of Tiger Woods, with its founder Bob Parsons having amassed a multi-billion dollar fortune through his GoDaddy.com business.

Read more -> Twitter reacts to Nike bombshell

Speaking to GOLF.com, Parsons said he wouldn’t be rushing out to sign any players cast adrift by Nike but added that he had fielded ‘no less than 30 calls from people who have relationships with Nike Golf’ within an hour of the news breaking last night.

“I'm going to let the golf community digest the news and then see the lay of the land,” he added.

Tiger Woods: Where will he go next?

Which brand do you think Tiger Woods will choose to partner with on his golf equipment following Nike’s withdrawal from the market? Vote in our poll below.

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