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J.Lindeberg has just dropped Viktor Hovland’s 2025 Masters outfits, and they are spectacular.
The Norwegian’s threads have set tongues wagging in recent years, even at Augusta National for the first major of the season.
And this year’s collection promises to do the same.
While part of the brand’s broader Spring Summer 2025 Sports Collection, the limited-edition capsule will feature vibrant azalea pinks, a nod to Augusta’s famous 13th hole.
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Before we give you a look, here’s what Neil Lewty, Chief Creative Officer at J.Lindeberg, has to say about it.
“This capsule is an evolution of what we do best – challenging convention while respecting tradition,” he said.
“Inspired by Augusta’s timeless elegance, we have reimagined classic golf silhouettes with modern cuts, progressive fabrics and a Scandinavian perspective that stands out on the course.”
As promised, this is some of what we can expect from Hovland at the Masters…



The pieces, which focus on performance-driven innovation, are “inspired by the rich history and unmistakable atmosphere of the Masters”, whilst honouring the game’s traditions and pushing boundaries of golf fashion.
It includes four polos and two mid-layers that incorporate advanced materials and construction techniques to ensure optimal comfort, movement and durability.
Should you want to dress like Hovland, though, you’ll need to pay a pretty penny.
The KV Tour Golf Polo retails at £90, while the Dario Tour Golf Polo costs £100. Both colours of the Jarvis Tour Mid Layer are priced at £130.
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Of course, Hovland will look to build on last week’s win at the Valspar Championship, his first on US soil since the 2023 Tour Championship.
“I probably shouldn’t doubt myself to that extent, I still need to be honest so I can attack the problems that I have and we can improve,” he said of his belief ahead of the Masters.
“But at the same time I got to give myself some credit and even no matter how bad it feels or how many poor shots I’m hitting I can still, I’m still capable of shooting good scores with it, so I kind of have to keep that in the back of my head.”
You can find out more about the new J.Lindeberg collection here.
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