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Only the Trump Organisation could open a new golf course in such fashion. Bordering on the hilarious at times, this was a press launch like no other.
King Robert the Bruce made his grand entrance in front of invited guests and media by slowly walking from beneath the back of the new eighth green – flanked by his pals dressed in medieval get-up – up to the front, taking centre stage with his sizeable sword. He then stood there, somewhat awkwardly, waiting for something to happen. Much like the rest of us.
It was weird. It was funny. It was typically Trump. But it somehow worked.
Eric Trump, son of President Trump and currently running the business whilst his father deals with other matters, said his team had successfully “made Turnberry great again”.
He’s not wrong. Regardless of how wacky this unveiling of a new golf course was, you cannot deny the mark the Trump Organisation has made on this particular golf resort in Scotland.
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