Brora set to survive following global goodwill

Brora

Brora Golf Club has offered its thanks to golfers near and far after an incredible show of support has safeguarded the future of the renowned Highland links.

Having been the first Scottish golf club to express fears that it ‘might not exist’ beyond the COVID-19 closure of courses in the UK, a dedicated campaign across various platforms has attracted a huge response from around the world.

The new-found love for the James Braid-designed course has seen the club raise a six-figure sum through new membership categories, advance tee time bookings, merchandise sales via PGA pro Malcolm Murray’s well-stocked online shop and website donations.

• Glasgow golfers renew plea to save courses

• Renowned Scots club sees members surge post lockdown

Five-time Open champion Tom Watson, an honorary member, also tweeted his support, with social media influencers No Laying Up donating money through an exclusive towel sale. Given Brora only boasts a small number of local members in a remote part of Scotland, imaginative new membership categories such as Lifetime Membership, The Tern Club and Platinum Membership have drawn new members from across the globe. Tee sponsorship has also proved popular.

Indeed, seven individuals have paid £10,000 each for the unique Platinum Membership option to help the club sit in a far healthier financial position going forward.

“We were looking forward to a bumper year of visitor numbers, projected at £350,000, before the COVID-19 pandemic halted us in our tracks in March,” said president Andy Stewart.

“With a dependence on visitor income, we have had to be creative in our thinking to drive new revenue and we have simply been overwhelmed with the love for us from across the world.

• Woods breaks silence on America’s violent protests

“Tony Gill, our general manager, has been dealing with a flood of emails about memberships and various offers of support, while Malcolm has done a great job on social media to spread the word to our growing audiences and enjoy large shop sales.

“I think we always knew we had members and visitors who love our links. But, when that support all comes together at once, I think it has just been incredible for all of us to realise just how well regarded the golf club is. It really has been fantastic.”

• How COVID-19 is changing the way the US plays

• McDowell weighs in on Ryder Cup debate

The money raised should now see them through this year without having to borrow any funds, while they are hopeful of running their 5 Day Open later this year if domestic travel is permitted.

Stewart, who has seen the club add over 80 new members and generate 500 online Pro Shop sales, added: “It’s almost like the world now understands what we have here at Brora and people realised we have a club worth saving. We offer our thanks to all who have supported us and look forward to seeing members and visitors enjoying Brora again in the weeks and months ahead.”

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
EVERYTHING YOU EVER WANTED TO KNOW ABOUT SCOTTY CAMERON PUTTERS (2020)
Scotty Cameron
play button
OLD DRIVER VS NEW DRIVER - TaylorMade SIM vs TaylorMade Original One
TaylorMade
play button
PUTTER BATTLE! Odyssey Stroke Lab Triple Track Ten - VS - TaylorMade Spider X
Odyssey Triple Track
play button
THE BEST LOOKING NEW CLUB I'VE SEEN IN 2020 - BUT WHAT IS IT?
Ping
See all videos right arrow

Golf News

Andrew 'Beef' Johnston hits out at Boris Johnson
European Tour announces changes to Ryder Cup qualifying
Official: The 2020 Ryder Cup is OFF!
Scottish golf clubs revel in membership boom
Rory McIlroy could lose world No.1 ranking this week

Other Top Stories

Tiger Woods puts new irons in the bag
New Fife golf course gets go ahead
REVIEW - Adare Manor, Ireland's rejuvenated masterpiece
Win a spot in the ASI Scottish Open Pro-Am with Hilton
Padraig Harrington targets 2020 Ryder Cup captaincy

Quick Fault 'n' Fixes See all videos right arrow

play button
Release the clubhead at impact
Watch
play button
Keep rotating through the ball
Watch
play button
How to effectively compress the golf ball
Watch
play button
Peter Barber’s advice for older golfers
Callaway
See all videos right arrow