FootJoy unveils M:PROJECT line

Check out innovative new footwear from the No.1 shoe brand in golf

Project, comfort: Golf’s No.1 shoe brand FootJoy has unveiled its innovative new M:PROJECT footwear

FootJoy, the No.1 shoe and glove in golf, has earned a reputation for setting the highest standards in footwear innovation and nowhere is this more evident than in the iconic brand’s most recent and hotly-anticipated product launch.

Appropriately entitled M:PROJECT, this exceptionally lightweight, streamline performance golf shoe is the result of years of extensive research and is based around the philosophy that ‘Minimum Construction’ delivers ‘Maximum Feel’ throughout all phases of the golf swing.

This athletic-infused shoe is available in both cleated and spikeless versions along with a variety of fresh and vibrant colour options to suit the tastes of the modern, dynamic golfer.

You might have already seen it being worn on tour by a number of FJ brand ambassadors, including Hunter Mahan.

So, here’s the science bit. Precision constructed from proprietary M:SPEC leather by Pittards of England for a thin-yet-strong specification, this cutting-edge shoe has been designed to deliver a full range of motion along with an incredibly supple and comfortable feel.

FootJoy has been able to get the golfer as close to the ground as possible whilst maintaining stability by using a whole host of new technologies. These include an MP:627 last that allows for a generous forefoot shape so toes can easily spread and maintain grip, a ProTekt toe guard which provides additional abrasion resistance in key wear areas, and an industry-first Laser Thin Duramax rubber compound that acts as a low-profile and a highly flexible conduit from ground to feet.

FootJoy’s team of designers have also expertly rounded off M:PROJECT by using an exclusive new Stealth cleat by Softspikes that, when attached to the shoe using the innovative P.I.N.S. receptacle system, delivers the ultimate in low-profile performance.

“M:PROJECT is an exciting new category for FootJoy and the result of years of in-depth testing and research to deliver an incredibly lightweight and athletic shoe that gives golfers maximum feel and flexibility when they step out onto the golf course,” commented Russell Lawes, European Marketing Manager – FootJoy.

“With an array of contemporary colour options and both a cleated and spike version, feedback from retailers has been extremely encouraging towards what I believe will be a game-changing golf shoe.”

The M:PROJECT cleated version will be available in the following vibrant and striking colour options: White/Black; White/Lime; White/Orange, Black/Charcoal & White/Charcoal with BOA lacing option,

The spikeless version, meanwhile, can be purchased in White/White; White/Navy; Charcoal/Black; White/Silver as well as a mesh version in Blue/Grey.

Both models come with a one-year waterproof guarantee and will be available from all good stockists as of March 2013 priced as follows: Leather/Mesh spikeless, £95; Leather Spiked, £105; Boa, £115.

To find out more, log-on to www.footjoy.co.uk. Alternatively, follow FootJoy on Twitter, @FootJoyEurope, or on Facebook, www.facebook.com/footjoy

FOR A FULL AND IN-DEPTH LOOK AT FOOTJOY’S M:PROJECT LINE, CHECK OUT ISSUE 121 OF BUNKERED, ON-SALE FEB 14th

Bryce Ritchie is the Editor of bunkered and, in addition to leading on content and strategy, oversees all aspects of the brand. The first full-time journalist employed by bunkered, he joined the company in 2001 and has been editor since 2009. A member of Balfron Golfing Society, he currently plays off nine and once got a lesson from Justin Thomas’ dad.

Editor