Ludvig Aberg signs first equipment deal

The hottest property in golf is no longer an equipment free agent.

Swedish superstar Ludvig Aberg has signed his first gear deal, putting pen to paper on a multi-year agreement with Titleist.

The Ryder Cup star played the brand’s clubs throughout his decorated amateur career and has now formalised that arrangement as he seeks to build upon an extraordinary start to life as a pro.

The full terms of the deal are unknown but the fact that Aberg has already replaced the Adidas staff bag that he has used so far on tour with a new Titleist one points to a significant partnership.

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Speaking to PGATour.com at this week’s Grant Thornton Invitational, Aberg said: “Until this past week actually I haven’t had a club deal. I’ve been playing with whatever [but] I signed a club deal with Titleist this past week.”

The world No.32 added that he has already upgraded his 2019 Titleist T100 irons to the current 2023 model.

“I like the way that they sit,” he added. They can improve my game.”

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“One of the reasons I made the switch is that they are very similar [to the 2019 set]. I’m not the biggest fan of changing too much, especially your clubs and I like to figure it out myself.

“The switch was very easy and I feel like this week was a good time to used to it and have a few weeks off and be ready for next year.”

Aberg continues to use the Titleist TSR2 driver, Titleist 718 T-MB 2-iron and Titleist Vokey Design SM9 wedges.

He also has a TaylorMade Stealth 2 3-wood, a Odyssey White Hot Versa putter and a Titleist Pro V1 ball.

He joins a Titleist staff roster that also includes Justin Thomas, Jordan Spieth and Patrick Cantlay.