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The R&A has today re-launched One Club, the membership initiative designed to transform how fans around the world experience golf.

Free to join, One Club provides members with a comprehensive array of year-round benefits, rewards, exclusive content and unique access to The Open, AIG Women’s Open and other prestigious R&A Championships.

It includes the launch of a new global streaming service, R&A TV, as well as offering fans exclusive experiences and access to premium coaching and playing opportunities.

Members can interact directly through the platform by providing user-generated content and sharing their own stories and experiences of golf.

Neil Armit, Chief Commercial Officer at the R&A, said: “We want golf to be more accessible and appealing for people of all ages and backgrounds.

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“One Club helps to achieve this by bringing fans and golfers closer to the sport they love, whether that is through the excitement and drama of our major championships or the enjoyment they derive from playing the sport year-round.

“We are working closely with Mastercard and other partners to provide them with compelling reasons to immerse themselves in the sport by offering a unique collection of benefits and rewards that enhance their experience of golf and make them feel more connected to it.

“We believe that this is crucial to inspiring broader interest in the sport and fuelling future growth.”

On the new membership website, members will find exclusive live and non-live golf coverage on R&A TV.

The new streaming service allows members to watch coverage of R&A Championships each year, including The Open and AIG Women’s Open, as well as original golf lifestyle content.

Members will enjoy enhanced viewing features including multi-view and live event replays to experience more golf content than ever before.

Original golf lifestyle content from YouTuber Rick Shiels and media personality Tisha Alyn will also feature in exclusive new video content.

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Meanwhile, a golf coaching network – made up of Phil Kenyon, Dr Bob Rotella, Alex Elliott and Hannah Davies – will feature in video content offering members advice, tips and experience to benefit all aspects of their own game.

Other rewards and exclusives are provided, from tee time giveaways to VIP hospitality packages and professional player meet-and-greets.

Discounts on travel, equipment, merchandise and more are also available.

Using partner apps and connected devices, members can enter virtual global challenges, earn Golf It! tee times, receive pro lessons and even qualify for real-life playing opportunities at select R&A host venues.

And it’s the place to be for enhanced ticketing opportunities, as members can enjoy exclusive early access to purchase tickets and premium experiences to the top R&A events, including The Open.

It can all be found on a new One Club website. For more information and a full listing of launch partners and benefits, visit OneClub.golf.

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