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Europe’s Ryder Cup victory in Rome last week was the most-watched edition of the biennial match ever broadcast by Sky Sports.

Across the three days, there was an average of 785k viewers, up 38% on 2021 and 25% on 2018.

Noticeably, more under-35s (14%) watched the 2023 Ryder Cup than in 2021, demonstrating the sports ever-growing appeal to younger fans.

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The competition also drew big numbers across Sky Sports’ digital platforms with over ten million views of editorial content and more than two million video views across skysports.com and the Sky Sports app.

On social media, there has been over 18 million video views on Ryder Cup content to date, with 9.1 million video views and 22.9 million impressions on X, respectively.

⛳️🏆 EUROPE ARE THE RYDER CUP CHAMPIONS ⛳️🏆 pic.twitter.com/rEOiKYLEQ6

— Sky Sports Golf (@SkySportsGolf) October 1, 2023

In particular, Viktor Hovland’s celebratory couple-less photo has gone down well with fans, garnering over 80,000 likes on Instagram.

The record viewing figures follow on from the 2023 Solheim Cup, which was the most watched edition of the tournament on Sky Sports as Europe retained the trophy courtesy of a thrilling 14-14 draw against USA.

Suzann Pettersen’s side recovered from 4-0 down after the opening day’s foursomes to extend their unbeaten run in the contest to an unprecedented three matches.

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Sky Sports Director of Golf, Jason Wessely said: “This past weekend rounds off a superb period where we’ve seen record numbers across both the Ryder and Solheim Cups. It’s testament to the team we have when it comes to producing unparalleled content and commentary.

“Looking ahead, we know there’s a real opportunity when it comes to engaging with new fans as we see younger generations coming to the sport, as well as the ongoing role we have in growing the women’s game through telling the stories of the world’s best female athletes.”