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Welcome to this week’s Social Eyes. Just a day after Henrik Stenson triumphed over Phil Mickelson at Royal Troon, two charity events went head-to-head – Sergio Garcia’s ‘Sergio and Friends’ in Switzerland and Gary Player’s ‘Gary Player Invitational’ at Wentworth.

With star-studded names at both events, it came very much a battle of the selfies. First up, Sergio’s…

Best golf selfie ever. #SergioAndFriends pic.twitter.com/Y8XqMOkTKm

— The European Tour (@EuropeanTour) July 18, 2016

Best? Maybe. But later that day came the response from Player, with the emphasis on major championship winning selfie! Ouch.

World's Biggest Major Championship Winner Selfie. Boom. #GolfandGiving #Berenberg pic.twitter.com/qY67g1adCi

— GPI Events (@GPInvitational) July 18, 2016

The most talked about man at the Open was unquestionably Andrew ‘Beef’ Johnston. Since Royal Troon, he’s been replying to anybody and everybody on Twitter – and has a new No.1 fan in former Westlife singer Brian McFadden.

My new golfing idol!!! @BeefGolf what a man!! Also he spent quality time with the fans!!! Man of the people! pic.twitter.com/1Jn4GhVDSn

— Brian Mcfadden (@BrianMcFadden) July 16, 2016

He’s also being doing the rounds on radio. Here he is with TalkSport’s Jason Cundy.

Mahooooosive thanks to the brilliant @BeefGolf for coming in to the @talkSPORT studio!! Top man!!! pic.twitter.com/DV2yT0pqvM

— Jason Victor Cundy (@jasoncundy05) July 19, 2016

And he’s embracing the lookalikes that are coming his way…

I knew @BeefGolf reminded me of someone #ringer pic.twitter.com/6nG1H8Bv5C

— Tony Feagan (@realtonyfeagan) July 19, 2016

@jasoncundy05 @BeefGolf @talkSPORT I honestly thought that was @RealMattLucas in character#noOffence

— Jason (@beardy_jase) July 20, 2016

None taken https://t.co/gHTRmZsq29

— Andrew'BEEF'Johnston (@BeefGolf) July 20, 2016

Oh, and his peers are desperate to get to know him better…

@BeefGolf will you add me back on snapchat pls. #bigfan

— Smylie Kaufman (@SmylieKaufman10) July 18, 2016

Ahead of the RBC Canadian Open, Bryson DeChambeau – who switched irons this week – has been quoting Vince Lombardi on Instagram.

"Perfection is not attainable, but if we chase perfection we catch excellence. " (Vince Lombardi)

A video posted by Bryson DeChambeau (@brysondechambeau) on Jul 12, 2016 at 8:22pm PDT

Understand it? Nah, neither do I.

Bubba Watson’s been incredibly busy since the Open. First up, he went to his friend Justin Bieber’s concert in New York…

Who's not at the @justinbieber concert in New York????? #Purpose #HairyArms pic.twitter.com/JakDSF1pbC

— bubba watson (@bubbawatson) July 19, 2016

Then it was for rounds of TV interviews for Olympic Golf and, wait for it, the Bubba Jetpack, which has been launched through Oakley, the American’s apparel sponsor.

It's about to go down! Or UP! #BubbasJetpack #BWAir #TodayShow pic.twitter.com/CSzq8mNRui

— bubba watson (@bubbawatson) July 19, 2016

Confused? Find out more in the video below.

Speaking of Olympics, can you guess which country Joost Luiten is representing in Rio?

Just picked up all my olympic gear, hopefully it is enough #stayfocussed #olympics #24daystogo pic.twitter.com/xWAjpP5fzL

— Joost Luiten (@joostluiten) July 18, 2016