Titleist chief hits back at R&A and USGA's distance report

Driving Distance Insights

One of the biggest names in golf equipment has fired back at the Distance Insights Project conclusions drawn by the R&A and USGA. 

The Acushnet Company, which owns Titleist and FootJoy, has released a statement in which its president and CEO, David Maher, disputes the findings of the report that was published a fortnight ago.

In it, the R&A and USGA described the trend of increased hitting distances as “undesirable” and “detrimental to golf’s long-term future”.

It further pledged to consider limiting the conformance specifications for golf clubs and balls as well as the possibility of introducing a local-rule that would allow courses impose their own restrictions on equipment for competition.

• MSP pledges to fight for Glasgow golf courses

• Stirlingshire courses set to close NEXT MONTH

• Reed deflects latest ‘cheating’ comments

This, according to Maher, would do the game more harm than good.

“We believe the conclusions drawn in this report undervalue the skill and athleticism of the game’s very best players and focus far too much on the top of the men’s professional game and project this on golf and golfers as a whole,” wrote Maher in a statement entitled ‘A Perspective on the Distance Insights Report’.

“We believe that existing equipment regulations effectively govern the prospects of any significant increases in hitting distance by the game’s longest hitters.”

On the prospect of the local rule proposed by the governing bodies, Maher added: “We believe that playing by a unified set of rules coalesces our game, is an essential part of its global understanding and appeal, and eliminates the inconsistency and instability that would come from multiple sets of equipment standards.”

• Plans rejected for new Scottish courses

• Golf fan turns BATHROOM into Masters shrine

• Georgia not on Robert MacIntyre's mind

The Acushnet Company is the first of golf’s major equipment manufacturers to speak publicly on the Distance Insights Report.

The R&A and USGA have invited input from manufacturers and other interested parties to help them develop a set of plans to take their conclusions to the next stage.

It is expected that this process could take up to a year. 

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
IS IT TIME TO ORDER NEW WEDGES? - TaylorMade MG3 review
TaylorMade
play button
THE SIMPLE WAY TO FLUSH YOUR IRONS | with Ewen Ferguson
Ewen Ferguson
play button
DO THE TAYLORMADE P790 IRONS LIVE UP TO THE HYPE?
TaylorMade
play button
I TAKE ON THE BEST AMATEUR GOLFER IN SCOTLAND
angus carrick
See all videos right arrow

Golf News

Twitter account linked to Patrick Reed makes "smear" claim
PGA Tour fails to fill field for this week's tournament
Man's body recovered from golf course lake
Pro battling Stage IV cancer to play on PGA Tour this week
THE BUNKERED GOLF PODCAST

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
Denis Pugh’s advice for those with a knee injury
Watch
play button
Increase your shoulder turn and improve your golf
Callaway
play button
Move the ball further forward in your stance
Watch
play button
Maintain your balance throughout golf swing
Watch
See all videos right arrow