Peter Millar in fashion at Old Course

2014 07 Att00002

American luxury apparel brand Peter Millar has drawn upon its golf heritage by opening a premiere shopping experience in the five-star Old Course Hotel, Golf Resort & Spa.


The newly- refurbished space opened on June 1 and features a specially merchandised selection from the Peter Millar Collection.

The section includes casual sportswear, shoes and accessories, and also showcases the brand’s new, finely-crafted Pick Stitch Collection, featuring 'elevated sartorial looks'.

In all, Peter Millar products will be available at the Old Course Hotel, Golf Resort & Spa’s pro shop and through five shops managed by the St Andrews Trust.

Why St Andrews?


The Old Course, one of seven public golf courses at St Andrews Links, is widely considered to be the oldest and most iconic course in the world. A popular hub for golf tourism, over 220,000 rounds of golf are played on the seven courses each year with an estimated 46,000 rounds played annually on The Old Course alone.
"We are so fortunate to open a  store in this classic, historic location."

It comes as no surprise that Scott Mahoney, chairman and CEO of Peter Millar, is proud to have opened a store on the famed links.

“The Old Course at St Andrews represents timeless history and heritage for the game of golf,” said Mahoney. “We are so fortunate to open a store in this classic, historic location.

“St Andrews is visited by golf enthusiasts and tourists from around the world. Now, we will have the opportunity to show them the entire offering of the Peter Millar Collection."

Peter Millar worldwide


The retail store at St Andrews marks the third brick-and-mortar retail location for Peter Millar, alongside stores in New York and Florida.

Golf News

Paul McGinley 'disappointed' by Rory's Irish Open decision
Free clubs for Perthshire juniors thanks to Solheim Cup
MLB star breaks record for most golf holes played in 24 hours
WATCH: 500 balls, 1 day, 1 hole-in-one challenge
Michelle Wie 'to take some time away' from golf

Other Top Stories

Tiger Woods puts new irons in the bag
New Fife golf course gets go ahead
Review: Adare Manor, Ireland's rejuvenated masterpiece
Win a spot in the ASI Scottish Open Pro-Am with Hilton
Padraig Harrington targets 2020 Ryder Cup captaincy

Quick tips with Denis Pugh and Peter Barber See all videos right arrow

play button
Don’t shorten your backswing
Watch
play button
Stop hooking the ball with a weaker grip
Watch
play button
Keep the arms and body connected
Watch
play button
Don’t get stuck on the downswing
Watch
See all videos right arrow