American luxury apparel brand Peter Millar has drawn upon its golf heritage by opening a premiere shopping experience in the five-star Old Course Hotel, Golf Resort & Spa.
The newly- refurbished space opened on June 1 and features a specially merchandised selection from the Peter Millar Collection.
The section includes casual sportswear, shoes and accessories, and also showcases the brand’s new, finely-crafted Pick Stitch Collection, featuring 'elevated sartorial looks'.
In all, Peter Millar products will be available at the Old Course Hotel, Golf Resort & Spa’s pro shop and through five shops managed by the St Andrews Trust.
Why St Andrews?
The Old Course, one of seven public golf courses at St Andrews Links, is widely considered to be the oldest and most iconic course in the world. A popular hub for golf tourism, over 220,000 rounds of golf are played on the seven courses each year with an estimated 46,000 rounds played annually on The Old Course alone.
"We are so fortunate to open a store in this classic, historic location."
It comes as no surprise that Scott Mahoney, chairman and CEO of Peter Millar, is proud to have opened a store on the famed links.
“The Old Course at St Andrews represents timeless history and heritage for the game of golf,” said Mahoney. “We are so fortunate to open a store in this classic, historic location.
“St Andrews is visited by golf enthusiasts and tourists from around the world. Now, we will have the opportunity to show them the entire offering of the Peter Millar Collection."
Peter Millar worldwide
The retail store at St Andrews marks the third brick-and-mortar retail location for Peter Millar, alongside stores in New York and Florida.