Titleist launch new 714 irons

2013 09 Titleist Ap1And Ap2
Titleist has launched its 714 range of irons – featuring new designs of AP1 and AP2 families, as well as CB and MB forged blades – with the aim of improving flight, forgiveness and feel for the 'serious golfer' without sacrificing workability.

Titleist say a major improvement in the performance of the AP 714 irons came about by removing weight from certain areas of the irons and placing a high density tungsten weight into the heel of the clubhead.

Making up 85% of Titleist's iron selling business, the AP1 714 and AP2 714 irons were designed to offer higher launching longer irons that give more distance through more carry and better stopping control. Meanwhile, the short irons have been created with a lower launch to give a more controllable ball flight.
"These clubs are aimed at any serious golfer, and by serious golfer we mean anyone who takes their golf seriously."

Specific changes to the AP1 714 irons has allowed significant improvement to performance. The lowered centre of gravity in the long iron helps to improve flight while the dual cavity construction creates discretionary weight which has been positioned to make them easier to hit higher and carry further. The shorter irons have a raised centre of gravity to improve flight and the stronger lofts in the 7-iron to pitching wedge helps to lower the launch to a more penetrating trajectory.

The AP2 714 long irons are 25% thinner than their predecessor, the AP2 712, and are forged from the same 1025 carbon steel that Titleist uses for its CB and MB irons. Their wider sole in the long iron create the higher launch while the narrower soles in the short irons creates more versatility. They also feature a similar offset than the 712 AP2, but it is much better hidden thanks to the hosel blend that makes it appear much smaller.

'The new AP 714 range is an improvement on the previous 712 in many ways," said Chris Beaumont, Titleist's golf club marketing manager. "The AP1 irons offer more forgiveness, while the AP2 irons offer the opportunity for more workability.

"These clubs are aimed at any serious golfer, and by serious golfer we mean anyone who takes their golf seriously. It could be a mid-20s handicapper looking to reduce their handicap, a low teens handicapper looking to reach single figures or a single figure handicap looking to reach scratch. If you are serious about improving the game then these irons are fantastic.

When it comes to the CB and MB irons in the range there has been a change to the stock set from a 3-iron to pitching wedge, to a 4-iron through to pitching wedge combination. Both the flight and feel can be maintained using the precise location of the centre of gravity and lofts in the traditional forged construction.

The improved sole allows for smooth sole progression while the straighter leading edge and improved hosel blend help to promote a square setup with less visual offset.

You will be able to get your hands on your very own set of Titleist AP 714 irons when they are released into stores on 8 November this year. The AP1 irons have an SRP of £93 per club (steel) and £107 per club (graphite); the AP2 irons SRP is £114 (steel) and £130 (graphite) per club. The CB and MB irons have an SRP of £114 per club and only come with a steel shaft.


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