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Few places around the globe eat, sleep and breathe luxury like Dubai. With world-class hotels and experiences, it is no wonder that it has become a paradise for visitors.

As the largest city in the UAE, Dubai never fails to attract, thanks to its vibrant culture and modern infrastructure.

Undoubtably, it is the place to be as the world’s most popular destination, boasting some of the most pristine beaches you will find, as well as record-breaking attractions.

And for golf fans, there appears to be no better time to get out and play a round in the Middle East, too.

That is because Dubai Golf has made life even easier when it comes to hitting the course.

The golf and leisure company, which owns and operates three of the world’s most renowned courses, has officially rolled out VIYA to international audiences.

The rewards app allows customers, both in the United Arab Emirates and around the world, to book world-class golf experiences whilst being rewarded.

Opportunities to book dining, experiences, spas, and more across Dubai and Abu Dhabi are also available on the platform, which acts as a one-stop shop to offer everything you need.

Designed to reward customer loyalty, VIYA promises to provide golfers with a chance to experience the best of what golf has to offer in Dubai, so there’s no rush to stop after the fun has started.

Christopher May, CEO of Dubai Golf (operator of VIYA), said: “VIYA really is the go-to platform for booking golf, leisure activities, and dining in Dubai and Abu Dhabi.

“It contains the very best of what the area has to offer and features a number of fantastic promotions every week. We also created VIYA with the goal of rewarding our users.

“We’re delighted that with every purchase, users earn rewards in UAE Dirhams that can then be redeemed at other VIYA venues, no matter which they choose to visit.”

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May added: “While VIYA is a brilliant platform for residents to enjoy, it is now very much a tool that visitors and holidaymakers can utilise during their stay.

“It’s the easiest way to book tee times, dinners, and leisure experiences, and the rewards can be redeemed instantly, allowing visitors to benefit from them during their visit.”

Trip to Dubai, anyone?

Well, if we haven’t convinced you by now, here is why you must make Dubai your next trip, and how VIYA will make it an unforgettable experience.

The golf courses

Dubai Golf oversees three world-class courses that are all available through VIYA.

Emirates Golf Club, Jumeirah Golf Estate, and Dubai Creek Golf & Yacht Club are all known for their exceptional quality, but the options stretch further. Yas Links, Yas Acres, Saadiyat Beach Golf Club, and Topgolf Dubai are also available to enjoy.

Unprecedented loyalty

VIYA gives back, so the more you play, the more you can, and that sounds good to us.

A steady 10% rewards programme means you will get one UAE Dirham (local currency) back for every ten spent at any venue on the app. Saving money and playing more golf, what’s better than that?

Booming popularity

The free-to-download app, which can be acquired from any mobile app store, has already gathered more than 120,000 users in Dubai and Abu Dhabi, and now avid golfers and visitors from around the world can utilise the platform.

VIYA has evolved into a fully servicing booking portal, and it’s not hard to see why, as you can play the best available course at the best available rates.

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