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Greg Norman remains bullish about LIV Golf and his own future, regardless of the outcome of the framework agreement between the PGA Tour, DP World Tour and Saudi Public Investment Fund (PIF).
Norman, LIV’s CEO and commissioner, has spoken publicly for the first time since the June 6 announcement of a prospective peace deal with the Saudi sovereign wealth fund and the two established circuits.
“All indications are showing that the position of LIV has never been stronger and that the success of our players and our brand has never been in a better place,” he told reporters at the $50m season-ending Team Championship in Miami.
“And as we look forward into 2024, we’ve got a full schedule. We’ve got some places we’ve been to before, but we’ve got some new venues as well and we’re reaching different regions.”
Norman’s position within a new golfing landscape that would see all warring factions unite as one for-profit entity has long appeared precarious.
There were reports of a side agreement between the PGA Tour and PIF proposing that Norman would be ousted from his position as part of the new alliance.
But Norman was not worried whatsoever about his own future, despite being left completely in the dark over the secret truce negotiations with PIF governor Yasir Al Rumayyan, PGA Tour commissioner Jay Monahan and Policy Board members Jimmy Dunne and Ed Herlihy.
“I knew it wasn’t true,” Norman said about talk over his possible sacking. “There’s so much white noise running around out there that I paid zero attention to because I know sitting in this seat today, I know every step I’ve made has been for the right reasons, right reasons for the game of golf.”
When asked on his level concern about LIV’s future, he reiterated: “Zero, zero. And during the 6th (of June) zero. And I have zero today.”
Norman is not part of the framework agreement discussions, but is still hopeful that a deal can be reached before the December 31 deadline.
“I have my own personal points what that is, but I’m not involved with it,” he explained. “I don’t want to be involved with it. There’s smarter people involved with that than I am. I just hope it does work. I really do.
“I’ve always been a believer of that. That’s why I wanted to speak to Jay Monahan a long time ago. I wanted to speak to him to explain the value of what our product is and the value of what we can give back to everybody. They chose not to. So I’ll leave it up to them to figure it out. I’m truly having a great time doing this. The journey’s been worth it.”
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