At first glance, the humble baseball cap might not seem like a potentially lucrative piece of merchandise. Unless, of course, you happen to be a tour pro golfer who is paid to wear one (and further embellish it with all sorts of other logos).
However, according to the PGA of America’s senior director of merchandising and licensing, the hats sold in the spectator village at this week’s US PGA Championship could net them a particularly tidy sum…
Over TWO MILLION DOLLARS!
Speaking to the St Louis Post Dispatch – the biggest newspaper in St Louis, Missouri, whereJustin Thomas will attempt to defend the championship this week – Mike Quirk revealed that there are 64,000 hats in stock, with an expectation that more will be needed over the course of the week.
“I’d be lying if I didn’t say we’re hoping it will be the best PGA Championship ever,” Quirk told the paper.
It is thought that as many as 100,000 hats could be sold across the duration of the final men’s major of the season.
Averaging out at $25 per hat, 100,000 sales would yield $2.5m. Even if they ‘only’ sell the 64,000 that are in stock, that would still work out at $1.6m.
Nice work if you can get it!