LIV Golf strikes deal with Google

After reaching a major TV deal, LIV Golf has made another exciting move.

The Saudi-backed league’s 2024 season is set to get underway on Friday with Jon Rahm and Tyrrell Hatton among the debutants at Mayakoba.

Meanwhile LIV Golf has signed another significant off-course partnership, this time with tech powerhouse Google.

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As part of the multi-year deal, LIV will launch a new ‘Any Shot, Any Time’ feature on LIV Golf plus this summer.

In a bid to transform fan experiences, spectators will now be able to select golfers, teams, or groups to watch at any given time.

Searchable and customizable on-demand highlight reels from any round of any LIV tournament will also be available, akin to the highly popular Masters app.

LIV Golf commissioner and CEO Greg Norman claims the platform, built upon Google Cloud’s Vertex AI, is a “game changer” for golf and fans.

“We are proud to have Google Cloud on board as a technology partner of LIV Golf as we accelerate our league’s digital transformation with the preeminent brand in this space,” he said.

“Working with Google Cloud and other world-class partners, our advanced approach to technology and innovation will revolutionise golf as we bring the sport into the future.”

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Matt Renner, President of Google Cloud, added: “LIV Golf has been associated with innovation from its inception and is a leader in incorporating the latest and greatest technology into the sport of golf.

“As the technology partner of choice for LIV and other PMY clients, we are thrilled to help them create more engaging fan experiences with our leading generative AI tools and cloud platform.”

Launching on LIV Golf’s new Companion App, other features include 3D aerial overviews of each venue, advanced real-time statistics, virtual caddy views, and customised competition recaps.

Crushers GC captain Bryson DeChambeau said: “As a player, captain and team owner, I am constantly exploring ways for LIV to expand the horizons of our sport.

“Our partnership with PMY and Google Cloud enables the league and teams to develop a modern approach to maximizing technology to new levels in the game of golf we have never seen before.

“We always want to be better. We want to think outside the box and explore the impossible, and with Google Cloud, the impossible becomes reality.”

John Turnbull A graduate of the University of Stirling, John joined the bunkered team in 2023 as a Content Producer, with a responsibility for covering all breaking news, tour news, grassroots content and much more besides. A keen golfer, he plays the majority of his golf at Falkirk Golf Club. Top of his 'bucket list' is a round of Pebble Beach... ideally in the company of Gareth Bale.