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Fenway Sports Group, the owners of Liverpool Football Club, have bought a team in the new tech-infused golf league backed by Tiger Woods and Rory McIlroy.
FSG, which also holds majority stakes in Major League Baseball franchise Boston Red Sox and the National Hockey League’s Pittsburgh Penguins, has expanded its sporting portfolio into golf with its acquisition of a Boston-based franchise in TGL.
It is the second team owner announced for TGL after it was confirmed earlier this month that tennis icon Serena Williams and husband Alexis Ohanian, the Reddit co-founder, would control a Los Angeles-based side.
TGL, which will become primetime viewing Stateside upon its launch in January 2024, is owned by TMRW Sports – an investment venture set up by the sport’s most recognisable faces Woods and McIlroy.
The league is partly owned by the PGA Tour and will run alongside the American circuit’s usual schedule on Monday evenings, featuring some headline names.
And FSG will run one of the six permanent teams made up of three players, representing the Boston and New England region.
“We are excited for this new journey,” FSG founders John W. Henry and Tom Werner said in a joint-statement.
“Through this new, tech-focused version of the game, New England sports fans will soon have a team of world-class PGA Tour players to cheer for and redefine for this community what it means to play the game in the modern era.”
In total, 12 of the 18 golfers set to take part in the new league have been announced. Alongside McIlroy and Woods, elite TGL signings include Jon Rahm, Justin Thomas, Matt Fitzpatrick, Justin Rose, Collin Morikawa, Rickie Fowler, Max Homa, Xander Schauffele and Billy Horschel.
The brainchild of McIlroy and Woods, the concept has been set up with the aim of introducing golf to a new audience of fans.
Three PGA Tour players on each team will compete on a state-of-the-art indoor simulator inside a custom built arena, as well as a specially-designed short game area.
They will all be mic’d up whilst playing on a virtual course in a condensed format that will be organised around a two-hour live television broadcast.
There is growing anticipation over the concept, which has a multitude of A-list celebrity investors.
Backers for TMRW Sports so far include Justin Timberlake, Lewis Hamilton, Gareth Bale, Lewis Hamilton and Steph Curry.
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