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In the world of sports apparel, it’s been comfortably the biggest news story of 2024. But from Tiger Woods’ split from Nike after 27 years of wearing the famous swoosh came Sun Day Red.

Woods launched his new clothing line, which has been created in conjunction with TaylorMade and the brand’s new lifestyle arm, in February to much fanfare with the promise that we would be able to buy it from May 1.

And the 15-time major champion is a man of his word, as Sun Day Red’s threads officially went on sale bang on midnight – shortly after Woods had done the media rounds in New York.

On The Tonight Show with Jimmy Fallon, Woods was asked about the design process behind Sun Day Red. “It’s about athletes being first, and designing something for the athlete, so that we can perform at a higher level,” he explained. “And here we are with Sun Day Red.”

When the host poked him about the name, Woods joked: “Maybe because I’ve won a few tournaments on Sunday, while wearing red…”

He continued: “The red story is actually a good one. It comes from my mum. My mum thought that with me being a Capricorn, it’s my power colour or some BS like that.

“So I ended up wearing red, and winning some junior golf tournaments, and then to spite her I wore blue and I did not win those tournaments. So mum is always right.”

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So how much will Woods’ Sun Day Red clothes cost?

As you might expect, outerwear is where you will need to have deeper pockets. The hoodies that we’ve seen Woods showcasing in the past three months will set you back from between $135 for the Training Dry hoodie and $200 for the 3D Knit Lightweight hoodie.

Sun Day Red hoodie
The 3D Knit Lightweight hoodie in ‘moon’. (Credit: Sun Day Red)

A standard Delta PQ polo shirt, meanwhile, will cost $120, while the Tiger and Cypress Camo polos retail at $175.

Sun Day Red polo
The Tiger Camo polo in ‘Devon’. (Credit: Sun Day Red)

There are also t-shirts available, ranging from $70 to $90, while the line wouldn’t be complete without Woods’ famous mock turtle neck, which will set you back $150.

Sun Day Red mock turtle neck
The 3D Knit Mock in ‘shadow’. (Credit: Sun Day Red)

Below the belt, the Dynam Woven trousers and shorts, meanwhile, come in a variety of colours and will cost $165 and $135 respectively. And in terms of headwear, a range of caps and bucket hats are priced between $40 and $50, while a Sun Day Red glove is $45.

Sun Day Red glove
The Tour Leather glove in white. (Credit: Sun Day Red)

Accessories, including towels and ball markers are also available at around the $50 mark.

There are a couple of notable absences from the range, though. For starters, you can’t buy anything that’s actually red. (Not yet, at least.) As for the Sun Day Red shoes we’ve seen Woods in during recent appearances, well it looks like we’ll have to wait a bit longer for those, while the planned women’s and junior ranges are also TBC.

Want to kit yourself out like the greatest to ever play our game? Head over to the Sun Day Red website and start filling up your basket.


author headshot

Alex Perry is the Associate Editor of bunkered. A journalist for more than 20 years, he has been a golf industry stalwart for the majority of his career and, in a five-year spell at ESPN, covered every sporting event you can think of. He completed his own Grand Slam at the 2023 Masters, having fallen in love with the sport at his hometown club of Okehampton and on the links of nearby Bude & North Cornwall.

Associate Editor

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