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The golf world has been rife with speculation since Tiger Woods rocked us with the news that he was parting ways with Nike – the brand he has worn on his chest for the entirety of his professional career.

Greyson seemed like the frontrunner, especially after his son was seen wearing the clothes at the PNC Championship, while the likes of FootJoy – whose shoes he has been wearing for two years now – and new kids on the block Malbon – who have moved into the tour market with the likes of Jason Day and Charley Hull – have been heavily touted.

The only brand that officially pulled out of the, err, running, though, was On Running, the multi-billion Roger Federer-backed Swiss athletics company, after its CEO Marc Maurer said at a conference: “We hope he finds a great new partner [but] it’s not going to be us.”

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And now, it looks like said partner has been found.

It all started in January when it was noted that TaylorMade – Woods’ equipment manufacturer of choice – had launched a new apparel line called ‘Sunday Red’ through its TaylorMade Lifestyle Ventures division.

Indeed, a bit of internet sleuthing revealed the name was filed for trademark back in December, while sports law attorney John Nucci posted an image of a tiger silhouette on X that is presumed to be the brand’s logo.

We know what you’re thinking. Haven’t we seen that before?

Oh, yes…

Seve Ballesteros 1988 Open Championship
Seve Ballesteros in his signature Slazenger sweater at the 1988 Open. (Credit: Getty Images)

If you’re going to have a subtle nod to a legend on your clothing line, we can’t think of anyone better than Seve and Slazenger – a golfer-apparel combo as iconic as Woods and Nike.

But this was all rumour, of course, until the man himself teased us with a social media post that simply read: “The vision remains the same.”

While that was still not giving anything away, he followed up with another post that blew the lid right off the discussion…

First things first. “2.12.24”, if you’re anywhere but the US, means December 2, 2024. Alas, it is February 12, the date Woods not only makes his long-awaited PGA Tour comeback at the Genesis Invitational, but his first appearance as a professional without the Nike logo on his clothing.

But if you look a bit closer at his glove in that photo you’ll see something you’ve already seen about five inches north of this sentence…

As promised, Woods revealed the apparel line, which is under the TaylorMade umbrella, at a press conference on Monday evening. At the event, Woods, along with David Abeles, who is the CEO of TaylorMade, showed off the new range: Sun Day Red. It includes polos, hoodies and jumpers, along with a healthy range of accessories.

The new “lifestyle brand” will stand-alone from TaylorMade and have its own team of designers and staff working from a new headquarters in California.

Tiger himself was wearing some of his new gear, including a pretty nifty hoodie and black cap. As you would expect, Tiger was wearing the gear on the course in his practice round before the event got underway, and he turned heads in a pair of Sun Day Red shoes. It looks like it’s a departure from FootJoy for the 15-time major champion.

One thing you will notice, is that this range goes by the name of ‘Sun Day Red,’ not Sunday Red. It’s a small point, but an important one to remember. You’ll also notice the brand’s logo, which features, you guessed it, 15 ribs/bones/stripes on the Tiger.

Woods did clarify that, if he was to add to that tally, that logo would be changing. Of course it would!

There’s already a website launched for the brand, sundayred.com, which is still sparse on detail, but does offer some insight into the brand’s philosophy.

Tiger Woods Sun Day Red
Erin Andrews, Tiger Woods and CEO and President at TaylorMade, David Abeles at the launch of Sun Day Red. (Credit: Getty Images)

“Sun Day Red isn’t just another clothing brand; it’s poised to redefine what golfers expect from their attire,” a statement on their website reads.

It’s a culmination of Tiger’s extensive experience, a brand built on the belief that apparel can be both a marker of style and a tool for performance. Pieces that will feature never-seen-before patterns, fabrication, and technical detailing intended to elevate all levels of play, while other designs will combine advanced temperature-control materials with modern lifestyle silhouettes for an entirely new look for versatile performance wear.

“And of course, there are luxury logo tees, fleece and hats for those who’ll want to make Sun Day Red part of their everyday style routine.”

You’ll be wondering when you can get your hands on some Sun Day Red gear, and that looks to be May 1, according to their website. Get it marked in the calendars.

So there we have it. Woods has a new clothing range.

Now what shall we talk about?


author headshot

Alex Perry is the Associate Editor of bunkered. A journalist for more than 20 years, he has been a golf industry stalwart for the majority of his career and, in a five-year spell at ESPN, covered every sporting event you can think of. He completed his own Grand Slam at the 2023 Masters, having fallen in love with the sport at his hometown club of Okehampton and on the links of nearby Bude & North Cornwall.

Associate Editor

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